TCL Introduces Team TCL EU Ambassadors for Milano Cortina 2026 Winter Olympics
TCL Introduces Team TCL EU Ambassadors for Milano Cortina 2026 Winter Olympics
TCL, a renowned leader in consumer electronics, has officially unveiled its Team TCL EU, consisting of some of the top winter sports athletes from across Europe. This initiative is part of TCL's broader partnership with the International Olympic Committee, which began in February 2025 and extends through 2032, focusing on promoting Home Audiovisual Equipment and Home Appliances.
As a Worldwide Olympic Partner, TCL aims to inspire greatness through a synergy of technology and the Olympic spirit.
The Faces of Team TCL EU
The ambassadors of Team TCL EU include impressive talents from the winter sports arena:
- - Alex Vinatzer and Christof Innerhofer (Italy, Alpine Skiing)
- - Clément Noël (France, Olympic slalom gold medalist)
- - Frida Karlsson, Ebba Andersson, and Jonna Sundling (Sweden, Cross-Country Skiing)
- - Joy Beune (Netherlands, Speed Skating)
These athletes not only excel in their disciplines but also embody the values of perseverance and innovation. Their selection as ambassadors reflects TCL's commitment to connecting with fans and promoting a message of determination and resilience.
Inspiring Greatness through Innovation
TCL’s motto, "Inspire Greatness," translates into both sports and technology. The brand has continuously pushed for innovation, leading to significant global expansion. In the first half of 2025, TCL achieved a 176% increase in Mini LED TV shipments, further cementing its position as a global leader in consumer electronics.
This success story extends beyond televisions. TCL's home appliances are transforming modern living, with cutting-edge features that cater to the wellness of consumers. For instance, the TCL Fresh Air AC has been recognized as the top-selling product in its category globally, exemplifying how TCL merges technology with people's everyday lives.
Athletes' Perspectives
Each member of Team TCL EU shares a unified goal: to elevate the excitement of winter sports while engaging their fans. Their testimonials highlight how their respective careers resonate with TCL's innovative philosophy:
- - Alex Vinatzer: "In slalom, every hundredth of a second counts. That shared precision with TCL is our means to show fans how we strive for excellence."
- - Christof Innerhofer: "Resilience and innovation are key in staying on top. With TCL, we wish to motivate the next generation of athletes."
- - Clément Noël: "Achieving Olympic gold was just the beginning; every race is a fresh challenge. Teaming with TCL allows us to demonstrate our shared journey to greatness."
- - Frida Karlsson: "I want to connect with young skiers, showing them that with belief and hard work, extraordinary achievements are possible."
Future Campaigns
As Team TCL EU embarks on their exciting journey toward the Milano Cortina 2026 Winter Olympics, they will engage in various brand activation initiatives, including social media storytelling and digital campaigns. This will not only showcase their personal stories of perseverance and triumph but also emphasize TCL's role in uniting technology and sports to inspire communities throughout Europe.
In conclusion, Team TCL EU stands as a beacon of inspiration and innovation, governed by a shared commitment to raise the bar both in sports and technology as we look forward to the Olympic Winter Games Milano Cortina 2026.
Topics Sports）
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