#Japan #Osaka #Football Fans #Gamba Osaka #Airbnb Japan

Airbnb Japan Partners with Gamba Osaka

Airbnb Japan has officially announced its partnership with Gamba Osaka as a Bronze Partner for the 2026/27 season. This collaboration with one of Japan's leading football clubs marks a significant step for the company in enhancing the travel experiences of football fans across the country.

Gamba Osaka, renowned for its strong following and impressive achievements, boasts an annual home game attendance of approximately 570,000, averaging 30,000 fans per match, and has secured ten titles over its storied history. The club's dedicated supporters often embark on away games, traveling to various regions to enjoy the games and the unique local cultures. This aspect of fan engagement aligns seamlessly with Airbnb's diverse range of listings and the travel experiences it offers.

To commemorate this new partnership, Airbnb has launched a special campaign titled “Stay on Airbnb and Support Gamba Osaka!” aimed at engaging the club's fanbase. This campaign will run from July 1 to October 11, 2026, coinciding with the start of official J-League matches on August 7.

Campaign Details

The campaign is conducted in collaboration with V Point Marketing, an official partner of Gamba Osaka. Fans can enter the campaign through a dedicated landing page hosted on the Airbnb navi platform. To participate, they must link their V Point accounts and book accommodations worth over ¥10,000 on Airbnb during the campaign period. Successful participants will enjoy an increased V Point earning rate, rising from the standard 0.5% to an enticing 2.5%. Additionally, there are exciting prizes to be won through a lucky draw.

Participation Requirements:

• - Register via the special landing page
• - Complete V Point account linking and book accommodations that meet the ¥10,000 threshold between July 1 and September 30, 2026.

The announcement of prize winners is expected in early November 2026, with rewards sent directly to winners.

Statements from Leaders

Naoto Mizutani, Gamba Osaka's CEO, emphasized the importance of away games to the fans, suggesting that this partnership with Airbnb will significantly enrich the away experience for supporters, facilitating travel across Japan.

Shintaro Nakagawa, CEO of Airbnb Japan, shared his enthusiasm for making the travels of Gamba Osaka supporters more enjoyable and enriching. He expressed hope that fans will embrace the unique stay experiences offered by Airbnb, which fosters connections to local communities and enhances their enthusiasm for supporting their team.

About Gamba Osaka

Founded in the J-League's inaugural year, Gamba Osaka is a formidable club with a rich history. With an average attendance of 30,000 fans per match, they rank fourth in the league. Last season, they clinched the AFC Champions League 25/26 title, bringing their total major titles to ten. More information can be found on their official website.

About Airbnb

Founded in 2007 when two hosts welcomed three guests to their San Francisco home, Airbnb has grown tremendously, with over 5.5 million hosts welcoming guests in nearly every country and region around the globe. The platform prides itself on offering unique stays and unparalleled experiences, allowing guests to forge connections within the communities they visit. Discover more on Airbnb's official site.

With this new partnership, both Airbnb and Gamba Osaka look forward to a season filled with excitement, camaraderie, and unforgettable fan experiences.