#USA #New York #Pepsi #Alexia Putellas #Lauren James

Pepsi® Unveils New Global Female Football Ambassadors

PepsiCo is making waves in the world of women's football by unveiling its new ambassador lineup featuring some of the most compelling talents in the sport. The announcement came as part of their ongoing commitment to promote women's football and celebrate the growing popularity of the game worldwide. The new ambassadors include prominent figures such as Alexia Putellas, Caroline Graham Hansen, Farah Jefry, and Lauren James, who will join established ambassador Leah Williamson in a series of campaigns scheduled to launch this summer.

In recent years, women's football has gained unprecedented traction, emerging as the fastest-growing sport globally, packed with excitement and fan engagement. The powerful performances seen in leagues and tournaments have captured the attention of audiences all over the globe. As a brand with a strong tradition in football, Pepsi has been involved in the sport for over 50 years, celebrating its essence and the thirst for thrilling moments among players and fans alike.

Unstoppable Forces in Women's Football

The latest additions to Pepsi's ambassador roster represent not just outstanding athletic talent but also the spirit of change and inspiration that is profoundly needed in sports.

Alexia Putellas

Alexia Putellas is a dual Ballon d'Or winner and a generational talent from Spain, revered for her skills and playmaking abilities. "This is going to be a memorable summer, and being part of the Pepsi family is incredible. Our sport is the fastest-growing in the world, and I can't wait for fans to see what's coming!" Putellas remarked, underlining her enthusiasm for the upcoming season and campaigns.

Lauren James

Joining her is Lauren James, an explosive talent emerging from England, celebrated for her speed, technical brilliance, and creative vision on the field. "It’s an honor to join the Pepsi family alongside such amazing athletes. Stay tuned for our campaign hitting screens soon!" she said, building anticipation among her fans.

Caroline Graham Hansen

Meanwhile, Caroline Graham Hansen from Norway has made a name for herself with her tactical skills and was nominated for the Ballon d'Or. "I’m thrilled to be part of the global Pepsi family with so many incredible names. Our sport is reaching new heights, and Pepsi's support will allow fans all over the world to engage in the joy of football," she commented.

Farah Jefry

From Saudi Arabia, Farah Jefry is a rising star who dictates the pace of matches with her vision and precise passing. "It is a dream come true to be part of such a legendary company as Pepsi, known for its connection to football icons. This next chapter is exciting for me and my journey in sports," Jefry expressed.

Pepsi's Commitment to Women's Football

Pepsi has continuously highlighted the importance of supporting female athletes in the football arena and aims to empower a new generation through its campaigns. By renewing its partnership with the Women's Champions League until 2030, Pepsi is ensuring that the progress of women's football continues. Their marketing director, Cathy Graham Kidd, noted, "Our new ambassadors are not just phenomenal football talents; they represent the relentless drive to succeed in a sport that has transcended to become a global passion."

Fans can look forward to seeing Putellas, Graham Hansen, James, and Jefry as they become the faces of Pepsi’s upcoming football campaign. These efforts intend to showcase the unwavering passion of players and the exciting moments of the sports summer of 2025.

In addition to engaging new talents, Pepsi will create beautiful murals honoring these players to inspire youth and celebrate their contributions to football. Unique displays featuring the likenesses of Alexia, Lauren, Caroline, and Leah will grace various iconic locations worldwide. Each artwork will embody the energy, skill, and passion these athletes bring to the field.

Conclusion

As Pepsi continues to challenge the norms in sports marketing, the focus on women athletes illustrates a significant shift in cultural representation in sports. By shining a spotlight on these remarkable women, Pepsi not only enhances its brand identity but also plays a crucial role in promoting inclusivity in sports, celebrating extraordinary achievements in women’s football. Watch out for upcoming campaigns where these pioneering ambassadors will lead the charge, making this summer an unforgettable chapter in sports history!

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For additional updates on Pepsi’s campaigns and initiatives, stay connected through social media and catch the exciting moments that unfold in women's football!