LVMH and WHP Global Finalize Agreement to Acquire Marc Jacobs Brand
On May 14, 2026, LVMH Moët Hennessy Louis Vuitton, recognized as the leading luxury goods conglomerate globally, announced a landmark decision alongside WHP Global, a renowned brand management firm. They revealed that a definitive agreement has been reached for WHP Global’s acquisition of the Marc Jacobs brand. This announcement marks a pivotal moment in the fashion industry, as Marc Jacobs has been a significant force in shaping contemporary fashion for over four decades. Known for its distinct designs across an array of products—ranging from handbags and ready-to-wear collections to footwear and fragrances—the brand has cultivated a substantial global presence.
LVMH has been a key player in Marc Jacobs’ journey since it acquired a majority stake in the brand in 1997. Throughout this nearly 30-year relationship, LVMH has provided crucial strategic support and resources that facilitated Marc Jacobs' ascent in the fashion hierarchy, enabling it to become synonymous with innovation and cultural relevance. The collaborative efforts during this time have resulted in numerous iconic products that resonate with consumers worldwide. This relationship reflects the exceptional dedication of the entire Marc Jacobs team, who have worked tirelessly to promote the brand’s values and creative spirit.
In a testament to the ongoing vision for the brand, Marc Jacobs will still serve as its Founder and Creative Director following the acquisition. This continuity is vital as it ensures that the brand’s creative direction remains intact, including its well-known runway collections and fashion shows. Marc Jacobs expressed profound gratitude towards Bernard Arnault, the Chairman and CEO of LVMH, for his unwavering support throughout their collaboration, emphasizing the honor it has been to work alongside the Arnault family. He conveyed optimism about this new chapter in the brand’s journey, reaffirming his commitment as Creative Director.
Bernard Arnault also highlighted Marc Jacobs’ exceptional creativity and unique perspective, acknowledging his contributions to the success of both the Marc Jacobs brand and the LVMH Group. He expressed confidence that this acquisition will pave the way for new opportunities and endeavors, allowing the brand and its designer to continue inspiring a broad audience across the globe.
The acquisition, part of WHP Global’s expansion into high-growth fashion categories, will elevate the Marc Jacobs brand, placing it alongside esteemed labels like Vera Wang and rag & bone. This strategic move also signifies WHP Global surpassing USD $9.5 billion in global retail sales, reflecting its strengthening position in the premium fashion segment. Additionally, G-III Apparel Group, a global fashion leader known for its design and marketing expertise, will collaborate with WHP Global in this acquisition to enhance the brand's direct-to-consumer and wholesale operations. Together, they aim to accelerate Marc Jacobs' growth using WHP Global's innovative licensing platform coupled with G-III's exemplary operational capabilities.
The agreement is subject to standard closing procedures and is anticipated to close before the end of 2026, bringing forth an exciting future for both Marc Jacobs and its loyal clientele.
Marc Jacobs was founded in 1984 by Marc Jacobs and Robert Duffy, with the foundational principles of love for fashion and commitment to quality. The brand embodies a balance between tradition and innovation, channeling Jacobs’ exuberant creativity and establishing itself as a major influence in the fashion industry. Sensitive to global issues, Marc Jacobs International actively supports over 75 charities worldwide, leading by example in social entrepreneurship and humanitarianism. As a brand, it remains original, unique, unpredictable, and authentic.
With this acquisition, LVMH, which also encompasses an extensive portfolio in wines, spirits, and other luxury sectors, continues to reinforce its stronghold in the fashion market, further diversifying its brand offerings and ensuring the legacy of innovative fashion continues to thrive.
LVMH has been a key player in Marc Jacobs’ journey since it acquired a majority stake in the brand in 1997. Throughout this nearly 30-year relationship, LVMH has provided crucial strategic support and resources that facilitated Marc Jacobs' ascent in the fashion hierarchy, enabling it to become synonymous with innovation and cultural relevance. The collaborative efforts during this time have resulted in numerous iconic products that resonate with consumers worldwide. This relationship reflects the exceptional dedication of the entire Marc Jacobs team, who have worked tirelessly to promote the brand’s values and creative spirit.
In a testament to the ongoing vision for the brand, Marc Jacobs will still serve as its Founder and Creative Director following the acquisition. This continuity is vital as it ensures that the brand’s creative direction remains intact, including its well-known runway collections and fashion shows. Marc Jacobs expressed profound gratitude towards Bernard Arnault, the Chairman and CEO of LVMH, for his unwavering support throughout their collaboration, emphasizing the honor it has been to work alongside the Arnault family. He conveyed optimism about this new chapter in the brand’s journey, reaffirming his commitment as Creative Director.
Bernard Arnault also highlighted Marc Jacobs’ exceptional creativity and unique perspective, acknowledging his contributions to the success of both the Marc Jacobs brand and the LVMH Group. He expressed confidence that this acquisition will pave the way for new opportunities and endeavors, allowing the brand and its designer to continue inspiring a broad audience across the globe.
The acquisition, part of WHP Global’s expansion into high-growth fashion categories, will elevate the Marc Jacobs brand, placing it alongside esteemed labels like Vera Wang and rag & bone. This strategic move also signifies WHP Global surpassing USD $9.5 billion in global retail sales, reflecting its strengthening position in the premium fashion segment. Additionally, G-III Apparel Group, a global fashion leader known for its design and marketing expertise, will collaborate with WHP Global in this acquisition to enhance the brand's direct-to-consumer and wholesale operations. Together, they aim to accelerate Marc Jacobs' growth using WHP Global's innovative licensing platform coupled with G-III's exemplary operational capabilities.
The agreement is subject to standard closing procedures and is anticipated to close before the end of 2026, bringing forth an exciting future for both Marc Jacobs and its loyal clientele.
Marc Jacobs was founded in 1984 by Marc Jacobs and Robert Duffy, with the foundational principles of love for fashion and commitment to quality. The brand embodies a balance between tradition and innovation, channeling Jacobs’ exuberant creativity and establishing itself as a major influence in the fashion industry. Sensitive to global issues, Marc Jacobs International actively supports over 75 charities worldwide, leading by example in social entrepreneurship and humanitarianism. As a brand, it remains original, unique, unpredictable, and authentic.
With this acquisition, LVMH, which also encompasses an extensive portfolio in wines, spirits, and other luxury sectors, continues to reinforce its stronghold in the fashion market, further diversifying its brand offerings and ensuring the legacy of innovative fashion continues to thrive.
Topics Consumer Products & Retail）
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