#USA #Portland #Hallmark #Bob's Red Mill #Our Holiday Playbook

Celebrate the Holidays with Baking Magic

The holiday season is a time filled with cherished traditions, including the movies that families watch together and the delicious recipes they prepare. This year, Bob's Red Mill is bringing the joy of baking into the spotlight by aligning with Hallmark's newest original holiday movie, Our Holiday Playbook. Premiering on November 20 at 8 PM/7 PM CT, this collaboration celebrates the magic of the holidays through the art of homemade cooking.

Bob's Red Mill, a renowned leader in the homemade food movement for nearly five decades, recognizes that holiday traditions often revolve around the comforting scents and tastes that come from the kitchen. The partnership aims to strengthen these bonds by encouraging families to not only gather around the television but also to create memorable treats to share together.

A Cozy Movie Night Experience
In Our Holiday Playbook, baking is intricately woven into the story, where Lexi Bell, portrayed by Taylor Cole, utilizes her culinary skills to navigate a series of holiday challenges as family gatherings unfold. Among the featured recipes is Bob's Red Mill's Orange Brown Butter Madeleines, a delightful treat that allows viewers to experience the film's warmth and charm beyond just watching it. This recipe invites families to actively participate in the holiday spirit by bringing a piece of the film into their own kitchens.

Daniel Barba, Vice President of Marketing at Bob's Red Mill, expressed that some of the most heartfelt traditions are those that center around simplicity—like baking together and sharing the delightful results. “The recipe is part of a larger initiative we call ‘Moregetherness’—a movement that emphasizes the communal aspect of cooking and eating at home,” said Barba. “We hope this collaboration ignites inspiration among viewers to come together, watch the movie, and recreate these moments of joy.”

The Recipe to Remember
The Orange Brown Butter Madeleines are not only luscious but also gluten-free, created with Bob's Red Mill's Gluten Free 1-to-1 Baking Flour and almond flour, allowing everyone, regardless of dietary needs, to enjoy holiday baking. With a vibrant orange flavor and a rich brown butter texture, topped with a simple orange glaze, these madeleines are perfect for cookie swaps, movie nights, or simply sharing with loved ones. Each batch yields approximately 12 to 14 madeleines, making them an ideal choice for any festive gathering.

As part of the partnership, Bob's Red Mill is excited to offer additional holiday baking inspirations to enhance the home experience. This includes a forthcoming 12 Days of Cookies e-cookbook, showcasing a range of festive recipes such as Earl Grey Snowball Cookies, Peppermint Bark Brownies, and Candy Cane Whoopie Pies. Fans can easily replicate the movie's ambiance while enjoying these delicious homemade treats.

A Season of Togetherness
Through this collaboration with Hallmark, Bob's Red Mill encourages everyone to gather around the kitchen and bring some festive cheer into their homes. By inviting a friend over to share the madeleines during the premiere or packaging some treats as gifts for neighbors, the spirit of community and warmth can flourish throughout the holiday season.

Our Holiday Playbook stars Taylor Cole and Charles Michael Davis and promises to be a delightful addition to the holiday viewing experience on the Hallmark Channel. For more festive recipes and details about the revolutionary Moregetherness initiative, visit moregetherness.com.

About Bob's Red Mill
Founded in 1978, Bob's Red Mill has dedicated itself to providing wholesome, quality ingredients that bring people together through homemade food. Now a 100% employee-owned company, their passion for using simple ingredients remains unwavering. For more information about their products and recipes, visit BobsRedMill.com.