#United States #Loretto #Makers Mark #Mizunara Oak #World Wood Collection

Maker's Mark Unveils World Wood Collection

In a groundbreaking move, Maker's Mark, the renowned Kentucky bourbon brand, announces the debut of its new World Wood Collection. This innovative series, set to captivate travelers from around the globe, showcases the brand's commitment to flavor experimentation and sustainable wood sourcing. The inaugural release, known as Expedition 01, highlights Maker's Mark's aim to push the boundaries of flavor through a unique blend of oak finishes from three different continents.

A Celebration of Global Oak Finishes

Maker's Mark has long been recognized for its dedication to quality and craftsmanship. With the World Wood Collection, the brand aims to elevate its legacy of wood finishing, first established with Maker's Mark 46. By treating oak as an essential ingredient rather than just a container, they have continuously sought to unlock new dimensions of flavor. Rob Samuels, the managing director and eighth-generation whisky maker, emphasizes the importance of nature in creating unique flavors, reflecting the brand's values in sustainability and responsible forestry management.

Expedition 01 is crafted using Japanese Mizunara oak, French oak, and American white oak. Each oak variety offers distinct characteristics that contribute to the whisky's overall profile:

• - Japanese Mizunara Oak: Infuses the whisky with floral aromas and a subtle umami note.
• - American White Oak: Provides sweet vanilla and a bright, rounded taste.
• - French Oak: Adds a rich blend of warm spices and a luxurious finish.

The whisky undergoes individual finishing processes in each oak before being artfully blended, resulting in a complex and harmonious spirit that embodies tradition while exploring new flavors.

Ideal for the Modern Traveler

As the first Maker's Mark whisky featuring this innovative approach, Expedition 01 is designed with the global traveler in mind. Vanessa Widmann, managing director for Global Travel Retail at Suntory Global Spirits, notes that the collection offers a premium experience that aligns with today's discerning consumers. With exclusive availability in Global Travel Retail locations, this limited-edition release is a unique opportunity to indulge in a sophisticated whisky that tells a story of craftsmanship and exploration.

Launch Details and Availability

The World Wood Collection’s Expedition 01 is available for pre-order in select airport locations including New York’s JFK, London’s Heathrow, Istanbul Airport, and others, at a suggested retail price of $84.99. Each 1-liter bottle is presented in exquisite packaging that highlights the distinctive grains of the oak types used, enhancing the allure of the product. This premium presentation further emphasizes Maker's Mark's commitment to quality and craftsmanship.

A Legacy of Quality

Maker's Mark's origins can be traced back to 1953 when founders Margie and Bill Samuels, Sr. introduced a new recipe breaking from tradition. The brand's legacy continues with this new collection which is not only innovative but also honors the principles set forth by its founders. In addition to the World Wood Collection, Maker's Mark has expanded its portfolio with various award-winning expressions, including Maker's Mark 46 and Cask Strength.

Commitment to Sustainability

Beyond just producing exceptional whisky, Maker's Mark is proud to be a B Corp and Regenified Certified brand, showcasing its commitment to sustainability and social responsibility. Through responsible forestry practices, Maker's Mark ensures the future availability of American white oak and promotes sustainable agriculture, reflected in their ongoing initiatives like the Maker's Mark Regenerative Alliance.

Maker's Mark continues to strive for excellence, merging tradition with innovation, and inviting whisky lovers worldwide to join them on this exciting journey of flavor exploration.