#Canada #Ontario #Prelude Growth #Riverside Natural Foods #MadeGood

Riverside Natural Foods Ltd: A Family Legacy Renewed

On October 6, 2026, Riverside Natural Foods Ltd, the company behind the acclaimed snacking brand MadeGood, disclosed significant news in the industry: its founders have repurchased the shares held by Prelude Growth Partners, a private equity firm focused on consumer products. This marks a pivotal moment, returning the company to completely family ownership after a fruitful partnership of over four years.

A Period of Remarkable Growth

Throughout its collaboration with Prelude Growth, Riverside has experienced remarkable successes, particularly in the expansion of MadeGood's market presence. Under this partnership, the brand saw its net sales soar by an impressive 150%, cementing its reputation as one of North America's rapidly growing better-for-you snack brands. The strategic insights and operational support provided by Prelude Growth significantly accelerated MadeGood's growth trajectory, transforming it into a brand found on shelves in over 40,000 retail outlets across the continent.

Nima Fotovat, the Co-Founder of MadeGood, expressed gratitude for Prelude Growth’s role in realizing the brand’s potential. He commented, "When we sought our first outside partner, we wanted someone who genuinely believed in our vision. Prelude Growth became that partner, and with their collaboration, we’ve built a strong foundation for future growth."

Building a Strong Brand

MadeGood started as a modest family enterprise and quickly scaled to meet the demands of modern consumers. The brand is particularly known for its innovative Granola Bites, which have become a household staple, responsible for half of new consumer discoveries. With each step of the journey, the Fotovat family has remained dedicated to their mission: to provide delicious, allergy-friendly snacks made from responsibly sourced ingredients.

The growth wasn't solely numerical; it extended to the brand's influence in the healthy snack sector, where MadeGood's commitment to sustainability and wellness resonated with increasingly health-conscious consumers. Riverside Natural Foods Ltd, parent company of MadeGood, emphasized its dedication to bettering not only the snacking landscape but also the environment, striving to leave a positive impact on communities.

The Future Ahead

As the Fotovat family reclaims full ownership, plans for future ventures are already in motion. The strong brand identity, rooted in family values and sustainability, sets the stage for continued innovation and growth. Riverside aims to further its mission as a B Corporation, reinforcing its stance on health and environmental responsibility.

Neda Daneshzadeh, Co-Founder and Managing Partner at Prelude Growth, acknowledged the success of their partnership. "The Fotovat family has cultivated an exceptional brand with dedicated consumers and a culture that reflects its foundational values. Returning the company to family hands not only honors their legacy but also positions them for an exciting future."

As Riverside Natural Foods prepares to embark on this new chapter, stakeholders and consumers alike remain eager to see how this family-driven brand will continue to innovate and inspire within the snacking realm, committed to quality, health, and community improvement.

About Riverside Natural Foods Ltd

Riverside Natural Foods Ltd is a purpose-driven organization headquartered in Ontario, Canada. With a mission of leaving things better than they found them, this family-founded company focuses on creating healthier snack options while actively combating food insecurity. Learn more about their initiatives by visiting riversidenaturalfoods.com.

About MadeGood

Founded in 2013, MadeGood Foods prides itself on leading the charge in better-for-you snacks, using organic and non-GMO ingredients. Their diverse product range is widely available across North America, with a growing presence in both physical and online markets. For more information about MadeGood, visit madegoodfoods.com.

About Prelude Growth Partners

Prelude Growth Partners is a private equity firm that invests in fast-growing consumer brands, offering deep industry expertise to propel these brands into future successes. Their focus on collaboration with founders ensures that the companies they invest in maintain their core values while expanding their market reach. More information can be found at preludegrowth.com.