Fresh Express Introduces Two Exciting Chopped Salad Kits to Elevate Meal Choices
Fresh Express®, a leader in the value-added salad sector, is set to transform the salad aisle with the introduction of two new Chopped Salad Kits: Roasted Poblano Caesar and Fire-Roasted Queso Crunch. These kits are crafted to bring renowned restaurant-inspired flavors into the home, combining fresh greens with creamy dressings and a variety of toppings that turn an ordinary salad into something extraordinary.
The Roasted Poblano Caesar Chopped Salad Kit takes the classic Caesar salad to new heights. It incorporates the unique flavor of roasted poblano, delivering a zesty kick that revitalizes this beloved dish. Accompanying the romaine is a mix of sweet corn, colorful tri-colored tortilla strips, and savory cotija cheese, which together enhance the crunch factor and visual appeal. The creamy dressing ties all the elements together, ensuring that each bite is bursting with flavor and excitement.
On the other hand, the Fire-Roasted Queso Crunch Chopped Salad Kit is inspired by the rich, cheesy goodness of loaded nachos. This kit pairs crisp chopped greens with a luscious queso dressing, featuring memorable fire-roasted notes that evoke the mouthwatering taste of nachos. Topped with a taco cheese blend for added richness and tri-colored tortilla strips offering satisfying crunch, this salad is perfect not only as a standalone meal but also as an accompaniment to tacos and grilled chicken.
According to Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express, the goal of these salad kits is to shift the perception of salads from mundane to thrilling. Recognizing that consumers are increasingly craving bold and exciting flavors, Fresh Express aims to make salads a more anticipated part of meals. By offering convenience without compromising on taste, consumers no longer need to choose between nutrition and flavor.
These new salads are set to hit grocery store shelves in October 2026, available at participating retailers nationwide. Fresh Express continues to prioritize flavor innovation and is committed to meeting consumer desires for more engaging and diverse salad experiences.
At Fresh Express’s Innovation Center in Streamwood, Illinois, the team blends consumer insights with trends from the culinary world, working with chefs and culinary experts to explore new ideas that enhance the salad category. Pereira emphasizes that true innovation offers consumers more reasons to choose salads more frequently. With the combination of freshness, convenience, and bold flavor in their new salad kits, Fresh Express is working diligently to keep salads relevant and exciting in consumers' daily diets.
More information about Fresh Express and its product offerings can be found on their official website, where consumers can also engage with the brand through various social media platforms. The company's legacy began with the introduction of the Keep Crisp® bag in the 1980s, which pioneered the retail packaged salad category. Today, Fresh Express provides a wide array of more than 100 different salad varieties designed to meet daily nutritional needs and cater to a variety of taste preferences. Over 14 million consumers enjoy Fresh Express salads each week, making healthy eating convenient and appealing.
For exciting new flavors and a fresh take on salads, explore the latest creations from Fresh Express this fall, and elevate your salad experience like never before.
The Roasted Poblano Caesar Chopped Salad Kit takes the classic Caesar salad to new heights. It incorporates the unique flavor of roasted poblano, delivering a zesty kick that revitalizes this beloved dish. Accompanying the romaine is a mix of sweet corn, colorful tri-colored tortilla strips, and savory cotija cheese, which together enhance the crunch factor and visual appeal. The creamy dressing ties all the elements together, ensuring that each bite is bursting with flavor and excitement.
On the other hand, the Fire-Roasted Queso Crunch Chopped Salad Kit is inspired by the rich, cheesy goodness of loaded nachos. This kit pairs crisp chopped greens with a luscious queso dressing, featuring memorable fire-roasted notes that evoke the mouthwatering taste of nachos. Topped with a taco cheese blend for added richness and tri-colored tortilla strips offering satisfying crunch, this salad is perfect not only as a standalone meal but also as an accompaniment to tacos and grilled chicken.
According to Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express, the goal of these salad kits is to shift the perception of salads from mundane to thrilling. Recognizing that consumers are increasingly craving bold and exciting flavors, Fresh Express aims to make salads a more anticipated part of meals. By offering convenience without compromising on taste, consumers no longer need to choose between nutrition and flavor.
These new salads are set to hit grocery store shelves in October 2026, available at participating retailers nationwide. Fresh Express continues to prioritize flavor innovation and is committed to meeting consumer desires for more engaging and diverse salad experiences.
At Fresh Express’s Innovation Center in Streamwood, Illinois, the team blends consumer insights with trends from the culinary world, working with chefs and culinary experts to explore new ideas that enhance the salad category. Pereira emphasizes that true innovation offers consumers more reasons to choose salads more frequently. With the combination of freshness, convenience, and bold flavor in their new salad kits, Fresh Express is working diligently to keep salads relevant and exciting in consumers' daily diets.
More information about Fresh Express and its product offerings can be found on their official website, where consumers can also engage with the brand through various social media platforms. The company's legacy began with the introduction of the Keep Crisp® bag in the 1980s, which pioneered the retail packaged salad category. Today, Fresh Express provides a wide array of more than 100 different salad varieties designed to meet daily nutritional needs and cater to a variety of taste preferences. Over 14 million consumers enjoy Fresh Express salads each week, making healthy eating convenient and appealing.
For exciting new flavors and a fresh take on salads, explore the latest creations from Fresh Express this fall, and elevate your salad experience like never before.
Topics Consumer Products & Retail）
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