#USA #New York #Guideline #Steve Silvers #Vivian Herron

Guideline Strengthens Its Senior Leadership Team

New Appointments to Drive Innovation

New York, January 21, 2026 – Guideline, renowned for its expertise in advertising data and planning technology, has recently made headlines with the strategic appointment of three new executives to its senior leadership team. This move aims to bolster the company’s commitment to accelerating product innovation and enhancing partnerships across the market.

Joining the team are Steve Silvers, who will take on the role of Chief Product Officer; Michael Laxineta, now the Senior Vice President for North American Data; and Vivian Herron, who steps into the role of Senior Vice President of Sales for North America Brands and Agencies. These seasoned professionals bring a wealth of experience that will undoubtedly advance Guideline's mission as an industry leader in advertising data solutions.

Enhancing Product Offerings

The announcement comes on the heels of Guideline’s launch of its Data Insights Service, a pivotal initiative designed to leverage industry advertising data. This service is tailored to help media customers streamline their processes, enabling them to make more informed advertising decisions swiftly. In conjunction with this, the introduction of the Guideline AI Agent is set to revolutionize marketing strategies by providing a conversational interface that allows media buyers and sellers to easily access and generate actionable advertising spend and pricing intelligence.

Vincent Misfud, the CEO of Guideline, remarked on the rapid evolution within the advertising and marketing sectors, emphasizing that the incorporation of AI has intensified the pace at which organizations must innovate. He noted, "We’re excited to add these industry veterans to our senior leadership team, helping us continue building momentum following our recent product launches and identify new innovative ways to further solidify Guideline's market position in 2026."

Meet the New Leaders

Steve Silvers

Steve Silvers brings nearly three decades of comprehensive experience within the advertising realm. His most recent position was with Winterberry Group, where he served as a senior advisor to data technology firms, guiding them in achieving actionable growth. His previous roles include serving as Executive Vice President at Kantar, where he fostered groundbreaking growth in Media Effectiveness, Creative Testing practices, and more.

Michael Laxineta

Michael Laxineta joins Guideline with extensive expertise in information services and digital media. He previously held the role of Head of Global Sales for Nexis Solutions, overseeing strategic initiatives in SaaS and data renewals. With a strong track record at Cision, Laxineta will be instrumental in leveraging his experience to enhance Guideline's service offerings and growth potential.

Vivian Herron

Vivian Herron, with over 20 years in media and data solutions, will focus on expanding Guideline's media plan management software utilization among brands and agencies. Her prior leadership roles have equipped her with deep insights into ad agency media planning and buying, making her a vital asset to the team.

Looking Ahead

The strategic appointments reflect Guideline’s proactive approach to securing its market-leading position amidst growing competition in media investment intelligence. By integrating the seasoned insights of its new senior team members into its operations, Guideline is poised to foster innovative solutions that meet the evolving demands of marketing professionals worldwide.

For further information about Guideline and its new leadership, visit guideline.ai.

As Guideline moves forward, the company’s focus remains clear: to continue developing cutting-edge tools and resources that empower advertisers and marketers to succeed in an increasingly complex digital landscape.