Monster Family.” This includes coldrain, a rock band formed in Nagoya, which has gained recognition through international tours and performances at major festivals. The collaboration will leverage this relationship, featuring promotions that extend beyond the karaoke rooms into social media and events.
For nearly a year, Big Echo has included a variety of drinks that incorporate Monster Energy in their menu, including three original cocktails featuring alcohol, alongside a caffeine-free energy drink option. Customers can choose from a list of three alcoholic beverages and one standard energy drink, creating a broad spectrum of options tailored for different preferences.
Additional Offers
Alongside the unique room decorations, Big Echo will distribute special gifts at their locations. Customers at the Shinjuku and Umeda branches will receive a stylish original gaming keychain for each drink ordered. Meanwhile, patrons at the Nagoya venue will be delighted with cards featuring original artwork related to coldrain, which they can collect in a total of five designs.
The specifics of the targeted drinks are as follows:
- - Energy Drink (1 type): Monster Energy (caffeine-free) at ¥610 (tax included)
- - Alcoholic Drinks (3 types): Each at ¥810 (tax included)
- Monster Vodka
- Monster Peach
- Monster Highball
Future Aspirations
Daiichi Kosho Co. aims to innovate continually, responding proactively to consumer needs by providing attractive services. This collaboration aligns perfectly with their goal of enhancing karaoke utilization at Big Echo through engaging promotions and experiences.
This project is anticipated to cater not just to karaoke enthusiasts, but also to those loyal to the Monster Energy brand, creating a vibrant and exciting atmosphere for all. For additional information on the collaboration and to see detailed promotion materials, please visit the official Big Echo campaign page at
Big Echo Official Site.
Collaboration Summary
- - Start Date: May 28, 2026 (Thursday)
- - Participating Locations: 3 Big Echo branches
- Shinjuku East Exit
- Nagoya Meieki 4-chome
- Umeda Chayamachi
Join in the excitement as Big Echo and Monster Energy join forces to offer a unique karaoke experience!