#United States #Los Angeles #Create Advertising #Suneil Beri #Jonathan Gitlin

Jonathan Gitlin Takes the Helm as CEO of Create Advertising Group

In a significant leadership shift within the entertainment marketing landscape, Create Advertising Group has appointed Jonathan Gitlin as its new Chief Executive Officer. This announcement comes as David Stern, the company’s founder, transitions to the role of Chairman after a successful twenty-year tenure leading the organization. Stern will remain actively involved in shaping the company's long-term strategy while Gitlin takes charge of day-to-day operations.

Gitlin's journey within Create began two decades ago as a design intern, gradually climbing the ranks to become President before assuming the top role. His extensive experience across various levels of the agency provides him with a unique perspective that is critical in today’s competitive environment. “Jonathan embodies the values that define Create — creativity, strategic vision, and a commitment to both clients and team members,” stated Stern.

As the industry undergoes rapid transformations, particularly with the convergence of theatrical releases, streaming services, and gaming platforms, Gitlin's leadership is poised to guide Create through these challenges. His focus will be on enhancing the firm's commitment to culture and talent, streamlining creative services, and investing in cutting-edge technologies like artificial intelligence (AI) to prepare for future demands in entertainment marketing.

The new CEO emphasized the importance of client relationships, aiming to develop partnerships that intuitively align with clients' needs and business strategies. “Clients are looking for agencies that can anticipate their needs and deliver exceptional results swiftly,” Gitlin noted. Under his stewardship, Create aims to foster a culture of collaboration that encourages breakthrough ideas and efficient execution.

In conjunction with Gitlin's appointment, Suneil Beri, who has been with Create for over 15 years, will lead the Film/Series team to propel creative innovations forward. Beri’s success in developing the London office into a pivotal part of Create’s international operations illustrates the firm's commitment to cultivation and growth from within.

Expanding Services and Innovation

Create has recently launched an expanded key art and creative strategy practice in Los Angeles and London, which aims to provide clients with integrated support from the initial brief through to global rollout. This initiative includes the hiring of Joey Samaniego as the Creative Director, leading the Key Art department, and Gerry Batson as the Global Director of Creative Strategy, both of whom bring a wealth of experience from renowned projects in the entertainment industry.

Gitlin’s strategy also involves the advancement of an AI-native operational framework. Instead of imposing AI technologies from the top down, Create has developed an in-house intelligence platform that emphasizes collaboration and employee-led initiatives to enhance creativity and operational efficiency. “Our biggest investment isn’t just in technology; it’s in the people using it,” Gitlin explained, suggesting that the true value of technology lies in its ability to foster better thinking and collaboration.

Additionally, Create has had a successful run at the 2026 Golden Trailer Awards, securing three prestigious awards and receiving 16 nominations across various categories. This recognition highlights Create’s prominence as a leader in entertainment marketing, underscoring Gitlin’s vision for maintaining high standards in creative outputs.

Beyond client-focused initiatives, Create continues to invest in the broader entertainment marketing community. Initiatives like the annual Ping It On (PIO) ping pong tournament, designed to connect professionals across the industry, reflect the underlying philosophy that stronger relationships lead to better creative work.

Gitlin articulated this sentiment, stating, “Leading Create is not about the title but about honoring the people who contributed to building this organization. It’s an honor to guide the next generation shaping the future of this industry.”

With Gitlin at the helm, Create is poised to redefine its approach to entertainment marketing, embracing innovation while nurturing talent and fostering a collaborative culture that positions it to thrive in a transforming industry landscape.

About Create Advertising Group

Create Advertising Group is a leading entertainment marketing studio with a global presence in Los Angeles and London. Its capabilities extend across creative strategy, key art, brand development, and experiential marketing, serving clients in the theatrical, streaming, gaming, and live sports sectors.