JOYRIDE® Launches Exciting New Candy Innovations and Engages Fans with Project Squircle

JOYRIDE® Introduces Three New Candy Innovations

In a bold move to revolutionize the candy industry, JOYRIDE®, a rapidly growing brand known for reimagining nostalgic treats, has announced the launch of three exciting new products: JOYRIDE Fruit Chews, Fruity Zips, and Sour Zips. Not only are these candies packed with nostalgic flavors, but they also boast better-for-you ingredients that cater to health-conscious consumers.

Better-for-You Indulgence

JOYRIDE's latest offerings are cleverly crafted to hit that sweet spot in every candy lover's heart. Each product is designed to deliver intense flavors while minimizing sugar content. In fact, these new candies contain at least 50% less sugar compared to leading brands, making them a guilt-free indulgence. With zero artificial sweeteners or colors and a good source of prebiotic fiber, consumers can now enjoy all the flavor without compromising their well-being.

Product Highlights

1. JOYRIDE Fruit Chews (3.5 oz)
These chewy bites may be small, but they deliver a robust flavor explosion. With four unique flavors — Strawberry, Lemon, Cherry Berry, and Fun Drink, the individually wrapped pieces are perfect for sharing and mixing.

2. JOYRIDE Fruity Zips (3.5 oz)
This product melds delightful chewiness with a satisfying crunch. Each Fruity Zip features a crunchy outer shell that encases a luscious chewy center, available in five delightful flavors: Fun Drink, Lemon, Cherry Berry, Blue Raspberry, and Lime.

3. JOYRIDE Sour Zips (3.5 oz)
For those who love a tangy twist, Sour Zips offer the same appealing crunch as Fruity Zips but with a mouth-puckering sour coating. Each shell includes one of five delicious flavors, making them a hit for sour candy enthusiasts.

Engaging with Fans through 'Project Squircle'

In conjunction with these launches, JOYRIDE kicks off 'Project Squircle,' a creative initiative led by Ryan Trahan, the brand's Co-Owner and Chief Creative Officer. Online, Trahan is set to release a unique film on April 25, inviting fans to engage in the playful debate of whether they are on Team Square or Team Circle. By leveraging social media and interactive storytelling, JOYRIDE aims to foster excitement and community among its two million fans.

Ryan Trahan expresses, “Candy marketing should be as exciting and interactive as the candy itself. Launching these candies through 'Project Squircle' allows us to connect with fans in a distinctive and fun way.” This innovative marketing strategy emphasizes JOYRIDE's ambition to blend candy culture with entertainment.

Available Now

These new treats are rolling out nationwide at Target stores and online at Target.com, retailing for $4.99. As the candy market continues evolving, JOYRIDE is set to redefine consumer expectations regarding taste and health.

About JOYRIDE Sweets

Founded in 2022, JOYRIDE is not just about creating candy; it's about changing how people perceive and experience sweet treats. With innovative flavors and ingredients, the brand has swiftly secured its position at the forefront of the non-chocolate candy market, even earning the top-selling spot at Target in 2025. In 2026, JOYRIDE was recognized as an Insurgent Brand by Bain & Company, further solidifying its reputation as a game-changer in the candy industry.

To learn more about JOYRIDE Sweets, visit www.joyridesweets.com and follow their creative journey on social media.