#USA #Minneapolis #Hair Color #Target Beauty #dpHUE

dpHUE Introduces Premium Hair Color Solutions at Target Beauty Studio

dpHUE, known for its top-tier at-home hair coloring products, is making waves with its recent debut in Target Beauty Studio. This launch marks a significant step for the brand, founded by entrepreneur Donna Pohlad, in reaching an audience eager for premium yet accessible solutions for hair color maintenance.

The Launch and What It Offers

On September 16, 2026, dpHUE announced the introduction of its products across over 600 Target locations and on Target.com. By bringing its top-selling items—Camo+, Gloss+, and Glossy Glaze—into a retail environment recognized for quality, dpHUE aims to create a seamless transition for consumers looking to maintain salon-quality hair color at home.

The selected products are designed with ease of use in mind. They address common beauty needs such as covering unwanted grays, refreshing color, and adding shine, ensuring that consumers do not have to compromise on quality when achieving these results themselves.

Product Lineup

Target shoppers can look forward to purchasing the following dpHUE products:

• - Gloss+ - $22 for a 3oz bottle
• - Glossy Glaze - $29 for a 4oz
• - Camo+ - $29 for a 0.49oz

These products are positioned to particularly attract a new generation of consumers visiting Target Beauty Studio, an innovative space that combines the joy of elevated shopping with curated product offerings.

Target Beauty Studio: A New Shopping Experience

The beauty shopping landscape at Target is evolving with the introduction of the Target Beauty Studio. This venture aims to transform the beauty shopping experience by merging expert curation with convenience. Featuring a mix of around 90 prestige beauty brands, along with over 1,600 unique products that span categories such as skincare, makeup, haircare, and more, the Target Beauty Studio is designed to cater to all beauty enthusiasts.

With ample guidance from dedicated Beauty Advisors, shoppers can navigate this vibrant new section with ease, learning about the latest trends, discovering new products, and capitalizing on special offers that reward loyalty through the Target Circle program.

A Commitment to Quality and Accessibility

According to Donna Pohlad, the founder of dpHUE, the collaboration with Target provides the perfect platform to reach consumers eager for quality products in a setting they already frequent. "We purposefully chose products that are simple to use and deliver immediate results, making premium hair color maintenance more accessible to everyone," she stated.

This expansion into a retail giant underlines dpHUE's broader mission to raise awareness about at-home hair color maintenance. Under the strategic guidance of Chief Brand Officer Bethenny Frankel, dpHUE is poised to redefine how consumers manage their hair color between salon visits, focusing on trusted education and authentic storytelling.

dpHUE's Continued Success

dpHUE is not a stranger to innovation, having pioneered the hair color maintenance category with groundbreaking products like GLOSS+, Glossy Glaze, and its famous Apple Cider Vinegar collection. The brand’s commitment lies not just in providing products, but in enhancing consumer confidence by ensuring they look and feel their best.

Conclusion

The launch of dpHUE at Target Beauty Studio represents much more than just product availability; it signifies a shift in how consumers approach hair care and beauty maintenance. As dpHUE continues to evolve and expand, it paves the way for home-based beauty enthusiasts to experience salon-quality results right from the comfort of their homes. For further information, visit dphue.com.