Experience the Magic of Easter at PEEPS® and Serendipity3's Colorful Brunch Event

Celebrate Easter at the Most Colorful Brunch in NYC!

Prepare to immerse yourself in a whimsical world of sweetness this Easter season with the PEEPS® and Serendipity3 partnership, featuring a vibrant brunch experience designed for all ages. "Brunchin' with PEEPS®" promises an unforgettable celebration filled with marshmallow delights and festive decor. This limited-time event runs from March 26 through Easter Sunday on April 20, 2025, at the Upper East Side location of Serendipity3.

A Unique Collaboration

In a remarkable union, the iconic PEEPS® brand, lauded for its colorful marshmallow treats, is collaborating with Serendipity3, a beloved NYC restaurant known for its enchanting atmosphere and signature dishes. Transforming the dining space into a fantasy of vibrant PEEPS® decor, guests will find themselves surrounded by playful colors reminiscent of the candies they adore. Expect charming table settings, adorable plush PEEPS®, and exclusive photo opportunities, including a special PEEPS® throne for memory-making moments with friends and family.

Joe Calderone, Creative Director of Serendipity3, expressed excitement over this collaboration by noting the synergy between the fun-loving spirit of PEEPS® and the restaurant's creative flair. Attendees can look forward to an extra dose of PEEPSONALITY®, combining delightful brunch menus with an atmosphere brimming with spring energy.

Culinary Delights Await

But that's just the beginning! The specially curated brunch menu features an array of four irresistible dishes that creatively incorporate the sweet allure of PEEPS®. Guests can savor Serendipity3's renowned Frrrozen Hot Chocolate, creatively reimagined into a cotton candy-inspired delight, incorporating PEEPS® Cotton Candy Flavored Marshmallow Chicks. For a warm and delicious treat, diners can indulge in the rich PEEPS® Hot Chocolate, topped with a mountain of whipped cream and a charming PEEPS® Bunny.

Beyond that, the brunch menu showcases the delightful PEEPS® Bunny “Dirt” Sundae, which includes chocolate pudding-flavored bunnies. And for those who crave a classic breakfast option, fluffy PEEPS® Belgian Waffles adorned with colorful PEEPS® Marshmallow Bunnies are also available. Each dish not only embodies the sweetness of the PEEPS® brand but presents a playful twist that promises to enchant diners of all ages.

Create Memorable Moments

Caitlin Servian, Brand Manager for PEEPS®, emphasized how Brunchin' with PEEPS® provides a fresh avenue for fans, old and new, to celebrate the arrival of spring. This pop-up experience resonates with cherished Easter traditions, inviting visitors to embrace fun and create lasting memories with their loved ones.

Reservations for this vibrant brunch event are now open. Guests can secure their spot at Serendipity3 starting from March 26 until April 20, 2025. While a curated brunch menu will be offered at both the Times Square and Upper East Side locations, the full immersive PEEPS® experience is exclusive to the Upper East Side restaurant. Fans eager to experience this celebration of color and sweetness are encouraged to visit the Resy link for bookings.

About the Partners

Just Born Quality Confections has grown as a beloved household name, crafting iconic sweets like PEEPS® and MIKE AND IKE®. Their commitment to spreading happiness through candy has made them an essential part of family traditions for decades.

Serendipity3, founded in 1954, continues to mesmerize visitors with its whimsical ambiance and decadent desserts, welcoming celebrities and locals alike to indulge in culinary experiences that are truly one-of-a-kind.

Join us in this colorful celebration at Serendipity3 and let your Easter festivities begin with a delightful PEEPS® brunch that promises sweet moments and joyful memories!