#Japan #Tokyo #B2B Marketing #MOJA #OrMa

OrMa: A Game-Changer for B2B Businesses

株式会社moja has officially launched OrMa, a groundbreaking AI-powered database that specializes in providing organizational charts for over 2.3 million Japanese companies. Beginning February 2, 2026, OrMa aims to revolutionize how businesses navigate the complex B2B landscape. By integrating publicly available corporate information, including organizational structures, executive details, direct department contacts, and personnel changes, OrMa enables marketing teams to engage in effective Account Based Marketing (ABM) and strategize in previously uncharted areas, also known as "white space."

The Need for OrMa

B2B sales, particularly for large enterprises, face several persistent challenges that make effective targeting and engagement difficult. These include:

• - Complex Decision-Making Structures: Identifying key decision-makers and relevant departments can be cumbersome due to multilayered organizational hierarchies.
• - Rapid Changes in Personnel: Organizational restructuring and personnel relocations render contact lists outdated almost immediately, complicating engagement efforts.
• - Fragmentation of Sales Strategies: Relying on personal connections and opportunities in white spaces often leads to scattered and inconsistent ABM efforts.
• - High Labor Costs for Last-Mile Research: Locating new departments or understanding the latest role distributions can be labor-intensive, detracting from core selling activities.

OrMa is designed to alleviate these pains by merging publicly available information with AI-driven integration and matching capabilities, effectively bridging the gap between understanding an organization and establishing contact points.

Core Features of OrMa

OrMa's robust system organizes and structures public corporate information across a wide-ranging database. Here are its key features:

Public Organizational Charts

OrMa streamlines the process of accessing organizational charts, consolidating publicly sourced data from websites, press releases, and investor relations communications. Every direct department phone number is verified, reducing the likelihood of unproductive outreach.

Comprehensive Organizational Insights

Beyond just organizational charts, OrMa manages crucial information necessary for sales operations, including:

• - Organizational structure information (department levels and domains)
• - Direct department phone numbers
• - Historical organizational charts (before and after restructurings)
• - Executive profiles
• - Personnel change information based on publicly available data

Continuous Freshness of Contact Data

OrMa actively matches the user's contact data with its up-to-date information. This capability allows firms to identify when personnel changes occur, ensuring that businesses always have current information about the right contacts.

Automation of Last-Mile Research

The service minimizes the labor involved in researching uncharted departments or changes in personnel. Users can directly access department contact numbers and transition swiftly into action without extensive manual research.

Seamless ABM Execution

The system allows users to generate new business opportunities by utilizing direct phone numbers from unfamiliar departments while simultaneously keeping track of essential contact details for known individuals. This capability creates a seamless integration of traditional referrals and new market explorations.

Automatic Updates for Sales Effectiveness

OrMa features regular updates to organizational and personnel information. It connects with Sales Force Automation (SFA) systems to prevent missed opportunities due to unnoticed personnel changes.

Use Cases for OrMa

OrMa is set to be incredibly useful for diverse scenarios:

• - New Market Engagement: Fast access to direct lines of previously unconnected departments to navigate beyond reliance on receptionists.
• - Cross-Selling and Upselling Opportunities: Expanded outreach to different departments or locations within existing accounts for account growth.
• - Ongoing ABM Efforts: Continuous adaptation and updates to engagement strategies in response to organizational shifts.
• - Revamping Contact Lists: Refresh outdated calling lists without needing to purchase new lists using viable contact numbers.

Launch Details and Future Vision

Launching on February 2, 2026, OrMa positions itself not merely as an information source but aims to evolve into a comprehensive sales automation platform by integrating with ulU, allowing for a seamless continuum from organizational understanding to proactive engagement.

About moja Inc.

Founded and led by CEO Keisuke Yoshiki, moja Inc. is headquartered in Shinjuku, Tokyo, where it specializes in developing and providing sales support SaaS solutions, which include OrMa and ulu.

For inquiries regarding OrMa, please contact the moja Inc. PR team at [email protected]. Visit our official website for a demo or further details: OrMa Service Page