The Excitement Builds for the 120th Toy Fair in New York City This February

The 120th Toy Fair: A Must-Attend Event for Toy Enthusiasts

This weekend heralds the exciting opening of the 120th Toy Fair, the largest toy show in the Western Hemisphere, set to take place from February 14 to February 17 at the renowned Javits Center in New York City. Being one of the premier annual events in the toy industry, the Toy Fair offers a unique opportunity for trade guests and members of the media to delve into the latest and most innovative toys and games from companies across the globe.

The event promises to be an unforgettable four-day experience filled with creativity and imagination. Attendees will get a first look at a staggering array of products, including nostalgic toys that evoke memories of pop culture, as well as modern collectibles that encourage kids to express their individuality. Additionally, many offerings will highlight screen-free activities, an increasingly important focus for families today.

On February 14, festivities will kick off with a grand opening ceremony at 9:45 a.m., featuring a vibrant parade of costumed characters that will delight visitors of all ages. From then on, the fair will be alive with energy, showcasing hundreds of thousands of new toys that are poised to become the hottest items on the market this year.

Toy Fair has established itself as an essential platform for industry stakeholders to forge valuable connections and gain insights into market trends. Supported by official spokespeople, it offers a Press Center where media representatives can access key information on toy industry developments, consumer insights, and economic projections. The conversations around this year’s themes and trends will undoubtedly shape the industry's future, making this event a crucial point of reference for anyone involved in the toy sector.

Important Details for Attendees

- When:

- February 14 | 10 a.m. to 6 p.m.
- February 15-16 | 9 a.m. to 6 p.m.
- February 17 | 9 a.m. to 4 p.m.

- Where: Javits Center, New York City
- Registration Requirement:

Advance registration is a must for entry into the Toy Fair, with verification of media credentials necessary. It’s a fantastic chance to get ahead in understanding the year’s upcoming trends. Attendees are encouraged to engage with the community and share their experiences using the hashtag #ToyFairLife.

About Toy Fair
Organized by The Toy Association, Toy Fair is recognized worldwide as the most comprehensive play-centered exhibition, drawing in thousands of attendees. Its significance lies not just in the showcase of new products but also in creating a collaborative environment where key players in the toy sector can connect for business development and sourcing. The association plays a vital role in advocating for the toys and youth entertainment industry, promoting the benefits of play and the positive effects it has on childhood development.

With more than a century of influence and an impact that reaches 155.7 billion dollars in the U.S. economy, the Toy Association is at the forefront of ensuring safety standards and fostering innovation within the market. As the Toy Fair opens its doors this February, it will undoubtedly set the stage for a vibrant and successful year ahead in toys and gaming.