#Japan #Tokyo #Ohpner #Pokémon LEGENDS #Mobility Advertising

ohpner Partners with Pokémon: A New Mobility Advertising Venture

In an exciting development in offline marketing, ohpner Inc., based in Shibuya, Tokyo, has taken on a key role in promoting the latest installment of the beloved Pokémon franchise. On October 16, the renowned company, 株式会社ポケモン, launched its latest game, 'Pokémon LEGENDS Z-A', and ohpner has been entrusted with the second phase of mobility advertising for this much-anticipated title.

The Campaign Unveiled

From December 1, 2023, for a duration of 30 days, specially equipped trucks featuring the creative assets for the paid DLC, 'M次元ラッシュ', will hit the streets of two major Japanese cities: Tokyo and Osaka.

In Tokyo, these eye-catching vehicles will navigate through high-traffic areas like Shibuya, Harajuku, and Omotesando, while in Osaka, they will cover the bustling districts of Umeda, Shinsaibashi, and Namba. This strategic placement aims to maximize visibility among both avid gamers and the general public, ensuring that the message of 'Pokémon LEGENDS Z-A' resonates across various demographics.

ohpner's Role in Marketing

ohpner specializes in offline advertising and marketing consulting, focusing on fostering growth for their clients through innovative approaches. Their expertise spans mobility advertising (previously known as ad trucks), taxi ads, transit media, and other forms of out-of-home (OOH) advertising. This results-oriented company is not just about placing ads; it encompasses media selection, creative development, delivery, and performance measurement — providing a comprehensive marketing solution for businesses eager to bolster their presence.

The partnership with Pokémon reflects ohpner's commitment to leveraging cutting-edge advertising strategies that engage and inspire audiences. Harnessing the immense popularity of the Pokémon brand, this campaign capitalizes on the nostalgia and excitement surrounding the franchise while simultaneously introducing new elements that capture the interest of players and fans alike.

What to Expect

As the trucks traverse their designated routes, pedestrians and commuters in Tokyo and Osaka can anticipate vibrant displays of Pokémon characters and interactive elements designed to evoke curiosity and excitement about the new game. The campaign embodies the essence of mobility advertising by being in places where potential players live, work, and play, thus blurring the lines between the digital gaming world and the tangible experience of encountering the characters in real life.

Additionally, the collaborative effort underscores how traditional forms of advertising can be seamlessly integrated with modern gaming culture, representing the synergy between innovators like ohpner and iconic brands like Pokémon.

The combination of strategic marketing and beloved content appears to position the campaign for success, potentially translating to increased game sales and heightened brand engagement.

To delve deeper into the universe of 'Pokémon LEGENDS Z-A', fans can visit the official Pokémon website here. With ohpner's mobilization of creativity and Pokémon's rich history, this campaign could redefine how fans interact with the franchise.

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