Merger Announcement: Shin Corporation and Mellow Works Join Forces for Enhanced Karaoke Experience

Merger of Shin Corporation and Mellow Works

On April 1, 2026, Shin Corporation, headquartered in Minato, Tokyo, will merge with its group company, Mellow Works. This strategic move is set to bring together not only their resources but also their popular brands, including the well-known Karaoke BanBan, which currently comprises 399 locations. With the addition of 62 stores from Mellow Works' 'Wakuwaku Group', the total number of karaoke establishments operated by Shin Corporation will soar to 461 nationwide. This merger signifies a significant expansion that aims to enhance service delivery across a broader geographical area, reaching a diverse clientele.

Despite the merger, both companies will maintain their unique brand identities, leveraging their individual strengths and specialties. The collaboration is designed to optimize both companies' operational know-how, product and service development, and talent cultivation. Starting from the merger date, specific initiatives will gradually unfold, showcasing an integrated approach to business while preserving the distinctiveness of each brand.

In the future, venues under brands such as Karaoke BanBan and the Wakuwaku Group will launch common campaigns and collaborative strategies. This integration aims to capitalize on the Wakuwaku Group’s community-focused strengths and will enable the implementation of national services offered by Karaoke BanBan. The overarching goal is to elevate customer experiences, ensuring patrons feel inclined to return.

Shin Corporation remains committed to the entertainment industry, focusing on creating valuable spaces that connect people and enhance their lives. The merger will not only foster sustainable growth but also bolster corporate value as Shin Corporation continues to evolve and meet the changing dynamics of the entertainment landscape.

For media inquiries, please contact Shin Corporation as follows:

- Contact Person: Matsumoto
- Press Inquiries: Inquiry Form
- Phone: 03-6264-6149 / Fax: 03-6263-9272
- Email: [email protected]
- Official Website: karaoke-shin.jp