New Collaboration Between Protocol Theory and BlockSurvey to Enhance Web3 Consumer Insights

In an innovative move destined to reshape consumer research in the Web3 sector, Protocol Theory has forged an important partnership with BlockSurvey, a platform that prioritizes privacy for its users. This collaboration marries Protocol Theory's technologically advanced ProtocolPanel™, a community of human-verified survey respondents, with BlockSurvey's privacy-centric approach, creating a powerful tool for market analysis.

The pressing challenge of obtaining high-quality research participants has long plagued Web3 enterprises, with many finding it difficult to engage with the right audiences. By joining forces, Protocol Theory and BlockSurvey aim to clear this hurdle. The inclusive reach of ProtocolPanel, which boasts over 250,000 vetted individuals, presents a wealth of opportunities for marketers operating in the crypto and Web3 landscape. These marketers will now have unprecedented access to a diverse mix of crypto enthusiasts, casual users curious about cryptocurrency, and the wider consumer base, leading to far richer and actionable insights.

Jonathan Inglis, Protocol Theory's Managing Director, expressed optimism about this partnership's potential. He states, "We are thrilled to announce this groundbreaking partnership with BlockSurvey... We are creating a new standard for market research in an industry that has long struggled with access to reliable and representative consumer data." Inglis emphasizes how this collaboration will empower researchers and businesses by offering deeper insights into user behavior and preferences—crucial elements for fostering growth, innovation, and, ultimately, mass adoption in the Web3 ecosystem.

Wilson Bright, Co-Founder of BlockSurvey, echoed this sentiment, noting their dedication to ensuring data privacy for their users. With the integration of ProtocolPanel's sophisticated vetting process, Bright anticipates an enhancement in platform capabilities, providing valuable, authentic insights without compromising user security. He added, "This collaboration bridges the gap between privacy-first research and the need for authentic, high-quality insights."

The Significance of This Partnership



1. Access to Diverse Audiences

The ProtocolPanel features a collective of Web3 users, crypto enthusiasts, and general consumers worldwide, expanding the reach for businesses targeting these demographics.

2. High-Quality, Human-Verified Data

Every participant in ProtocolPanel is carefully vetted to guarantee the authenticity of insights, steering clear of bots or counterfeit identities.

3. Privacy-First Research

With BlockSurvey’s commitment to end-to-end encryption, user privacy and data security remain uncompromised throughout the research process.

4. Acceleration of Web3 User Growth

This alliance empowers Web3 businesses by delivering reliable data, which is pivotal for strategic product development, enhancing customer experiences, and refining market entry strategies—essential for attracting new users and fostering ecosystem growth.

About Protocol Theory


Protocol Theory stands at the forefront of consumer research, specifically targeting insights within the realms of Web3 and AI technologies. Supported by a cadre of experts from industry giants such as Nielsen and Google, the company strives to equip brands with the analytics necessary to thrive in an increasingly onchain marketplace. To learn more, visit www.protocoltheory.com.

About BlockSurvey


BlockSurvey prides itself on being a privacy-conscious survey platform, employing end-to-end encryption and blockchain technology to create a secure environment for data collection. The platform is trusted by numerous global organizations like Brave and Polkadot. It is committed to facilitating authentic insights while fiercely protecting the privacy of respondents. Additional information can be found at www.blocksurvey.io.

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