Prominent Entrepreneur Gary Vaynerchuk to Speak at SBC Summit in Lisbon

Gary Vaynerchuk to Headline SBC Summit in Lisbon

The SBC Summit, a premier event for the betting and gaming industry, is set to welcome one of the most influential figures in modern business, Gary Vaynerchuk. Scheduled for September 17, 2025, at the iconic MEO Arena, Vaynerchuk will deliver a keynote titled Day Trading Attention, where he will provide innovative perspectives on narrative, digital disruption, and business strategy tailored specifically for the gaming sector.

Vaynerchuk is a renowned serial entrepreneur, recognized for his acute ability to spot trends and patterns ahead of the curve. His investments in companies like Uber, Facebook, and his own intellectual property venture, VeeFriends, highlight his forward-thinking approach in navigating the contemporary digital landscape.

Reflecting on Vaynerchuk's participation, Rasmus Sojmark, CEO and founder of SBC, expressed, “Having Gary Vaynerchuk is a significant victory not just for the SBC Summit but for the entire gambling industry. His emphasis on smarter narrative and attention strategies is exactly what our sector needs.”

His keynote will be particularly relevant given the rapidly evolving nature of consumer attention and its impact on brand relevance. Vaynerchuk serves as the president of VaynerX, CEO of VaynerMedia, and creator of VeeFriends, thereby emphasizing his dual role as a business leader and an insightful commentator on industry trends.

Through his global agency, VaynerMedia, which boasts offices in 14 cities including New York, London, and Tokyo, Vaynerchuk supports Fortune 1000 brands in mastering the ever-changing attention economy with cutting-edge marketing strategies. His presentation at the SBC Summit draws inspiration from his latest book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, published in May 2024. This work is a sequel to his 2013 classic, Jab, Jab, Jab, Right Hook, providing a roadmap for thriving in today's digital environment.

Vaynerchuk remarked, “I’m excited to take the stage at SBC Summit. My talk will focus on the necessary actions brands must take to succeed today. Attention is the most critical asset in business, and the gaming industry presents vast opportunities for growth.” He aims to equip attendees with practical insights on leveraging undervalued attention to fuel brand engagement and growth, touching on various elements ranging from influencer marketing to the subtle power of collectibles.

Sojmark further noted, “Gary constructs empires. This keynote will challenge attendees, revolutionize mindsets, and deliver real, actionable value. Ignoring this opportunity would be a tremendous error for anyone looking to expand their brand.”

As Vaynerchuk dissects consumer behavior and media habits, he will empower professionals in the gambling and gaming sectors with tactical strategies to stand out in a crowded marketplace. His Day Trading Attention philosophy will help transform attention into enduring brand relevance and customer loyalty.

Besides his business ventures, Vaynerchuk is also the founder of VeeCon, an innovative conference merging entrepreneurship with pop culture. His social media presence, engaging over 45 million followers, generates 300 million monthly views, while his podcast, The GaryVee Audio Experience, consistently ranks among the top globally.

In addition to his entrepreneurial and media endeavors, he serves on the boards of companies like MikMak and Bojangles Restaurants, further extending his influence beyond marketing into broader cultural and philanthropic realms.

The SBC Summit will run from September 16-18, 2025, gathering 30,000 professionals from the global industry for three days of high-level networking, product discovery, and expert content. Vaynerchuk's session is open to all attendees, except those with exclusive Expo passes. With strong support from the host city and a focus on ROI-driven business models, this event is poised to conclude the year on a high note and set the stage for 2026.

Don’t miss the chance to learn from one of the most visionary entrepreneurs of our time at the SBC Summit!