iQIYI Launches First Theme Park to Enhance Offline Experiences and Drive Growth

iQIYI's Groundbreaking Theme Park Initiative

On March 13, 2025, iQIYI, a frontrunner in China's online entertainment sector, unveiled plans for its first comprehensive theme park, iQIYI LAND, set to be constructed in Yangzhou, Jiangsu Province. This ambitious project seeks to create a captivating destination centered around iQIYI's extensive collection of film and television intellectual properties (IPs). By harnessing state-of-the-art technology, iQIYI aims to craft immersive experiences that engage visitors fully.

The park is not merely a tribute to its IP portfolio; it's part of a strategic move to explore new frontiers for growth through offline engagement. As part of this initiative, iQIYI is looking to merge its digital storytelling capabilities with real-world interactions, thereby enriching the entertainment landscape in China.

Features of iQIYI LAND

Set to launch later this year, iQIYI LAND will showcase seven distinctive entertainment zones. Key features will include immersive theaters designed for unique storytelling, holographic light environments, and interactive performance spaces. The park will also boast appealing interactive installations where visitors can engage with NPCs (non-player characters) and enjoy MR (mixed reality) gaming experiences. With themed dining and exclusive IP merchandise, the park promises to cater to a wide array of visitors, aiming to stimulate local tourism and invigorate the community.

Yu Gong, founder and CEO of iQIYI, remarked, "This park represents a critical step in our strategy for offline experiences. By merging advanced technology with our vast IP collection, we aspire to transport visitors into the enchanting worlds of our films and shows."

He further emphasized Yangzhou's unique cultural heritage and vibrant tourism appeal as the ideal backdrop for this initiative. This strategic choice aligns with iQIYI's commitment to redefining Chinese narratives through technology, presenting a captivating new cultural hub in the region.

Importance of Location and Community Impact

Strategically positioned in Yangzhou, the park will be easily accessible from major cities like Shanghai, Nanjing, and Suzhou, ensuring that both domestic and international visitors can enjoy its offerings with minimal travel hassle. This location is particularly significant, as it forms part of the "Ten Miles of the Grand Canal" demonstration zone, an extensive initiative aimed at revitalizing the Grand Canal Cultural Belt. This project endeavors to blend cultural tourism, leisure, and commercial development to create an integrated urban landmark that stretches the appeal of the area.

iQIYI's Track Record in Offline Entertainment

iQIYI's venture into theme parks builds upon its proven history in creating successful offline entertainment offerings. The company has already demonstrated the significant potential of its IPs through immersive theater experiences, integrating various advanced technologies across more than 40 locations in over 20 cities throughout China. Popular adaptations of beloved dramas, such as Strange Tales of the Tang Dynasty To the West, have successfully lured over 100,000 guests in their inaugural year alone, indicating a robust interest in these interactive experiences.

Furthermore, iQIYI made a remarkable entrance into the family entertainment sector with the launch of its parent-child theme park, iQIYI QiBubble Space, in 2023. This park brought original animation IPs to life, enhancing family experiences and engagement with iQIYI’s content. Statistically, the synergy between physical visits to these immersive attractions and online viewership is striking; iQIYI data indicated a 206% increase in visitor numbers during the peak of this year’s Spring Festival, along with a 15% rise in viewing hours for related series.

As iQIYI prepares to open iQIYI LAND, the company stands poised to redefine the entertainment experience landscape in China, blending digital richness with tangible, unforgettable interactions. This groundbreaking theme park is set to become an essential destination for fans of Chinese cinema and television, thus enriching the cultural fabric of Yangzhou and beyond.

Stay tuned for more updates as iQIYI LAND approaches its grand opening!