#Japan #Tokyo #Itochu #Neon #Machu Picchu

Itochu Urban Development Joins as Title Sponsor for Machu Picchu Exhibition

Itochu Urban Development Corporation, headquartered in Minato, Tokyo, has been announced as the title sponsor for the upcoming "Machu Picchu Exhibition," which will kick off on November 22, 2025. This remarkable exhibition is organized by NEON JAPAN, a subsidiary focused on experience-driven entertainment, and showcases a collection of approximately 130 artifacts that were borrowed from the prestigious Larco Museum in Lima, Peru, under the endorsement of the Peruvian government.

Visitors to the exhibition can look forward to seeing extraordinary treasures, including golden ornaments discovered in royal tombs, as well as ceremonial tools used in temple rituals. Many of these artifacts will be displayed for the first time outside of Peru. The exhibition has already captivated more than 540,000 attendees across four cities worldwide, creating a significant impact in the cultural landscape.

The Machu Picchu Exhibition is a unique experience that goes beyond just visual artifacts; it incorporates immersive audio and visual elements to transport visitors into the world of the Andean mythological hero, Ayapac. Attendees will embark on an intellectual adventure like no other, making this exhibition a true “experiential cultural showcase.”

The official website for the exhibition can be found at Machu Picchu Exhibition Official Site.

In partnership with NEON Group Limited, headquartered in Singapore, Itochu Urban Development is looking to expand its experience-driven entertainment initiatives in Japan. The company, led by CEO Ron Tan, aims to leverage NEON's rich content and exhibition expertise. As part of this collaboration, the first exhibition organized by NEON JAPAN is the "ACN Ramses II Exhibition: The Golden Pharaohs," which will commence on March 8, 2025, at CREVIA BASE Tokyo, a venue which Itochu has secured naming rights for.

Similarly, for the second exhibition, the "CREVIA Machu Picchu Exhibition," Itochu Urban Development aims to enhance the brand recognition and value of its residential brand, CREVIA, through its title sponsorship.

Future plans also include hosting various other exhibitions related to films and national treasures through NEON’s collaboration, creating exceptional and memorable experiences for all attendees.

Details of the CREVIA Machu Picchu Exhibition

• - Exhibition Dates: From November 22, 2025, to March 1, 2026.
• - Opening Hours:

- Sunday to Thursday: 10 AM - 7 PM (last entry at 6 PM)
- Friday, Saturday, and the day before public holidays: 10 AM - 8 PM (last entry at 7 PM)
- Special Holiday Hours (December 29 to January 4): 10 AM - 7 PM (last entry at 6 PM)

• - Venue: Mori Art Center Gallery, located on the 52nd floor of Roppongi Hills Mori Tower, Minato, Tokyo.
• - Transportation: 3-minute walk from Roppongi Station (Hibiya Line) Exit 1C, or 6-minute walk from Roppongi Station (Oedo Line) Exit 3.
• - Organizer: Machu Picchu Exhibition Executive Committee / NEON JAPAN.
• - Support: Embassy of Peru in Japan.
• - Main Sponsorship: Itochu Urban Development Corporation.

About the ACN Ramses II Exhibition

The ACN Ramses II Exhibition: The Golden Pharaohs marks the inaugural exhibition organized by NEON JAPAN. It runs from March 8, 2025, to January 4, 2026, at the Ramses Museum at CREVIA BASE Tokyo. This exhibition showcases over 180 invaluable artifacts from the reign of Ramses II, who is recognized as one of ancient Egypt's most enduring rulers. Notably, this exhibition is the first of its kind to debut in Asia.

For more details, visit the Ramses Exhibition Official Site.

About NEON

Formerly known as Cityneon, NEON is a leading global player in creating experience-driven entertainment, having acquired numerous intellectual property licenses from both film companies and governments. They produce internationally recognized entertainment experiences, collaborating with giants like Walt Disney Company, Marvel Entertainment, and Warner Bros. Entertainment on global tours for blockbuster films.

For additional information on their projects, visit the NEON Global Website.

About NEON JAPAN

NEON JAPAN was founded through a strategic joint venture between Itochu Urban Development and Sankei Building. The organization is dedicated to delivering remarkable experiences based on globally recognized intellectual properties to audiences across Japan. NEON JAPAN emphasizes large-scale exhibitions and experiential content, aiming to co-create experiences that highlight Japanese culture on the world stage.

Visit the NEON Global Japan Website for more insights on their mission.

About Itochu Urban Development Corporation

Itochu Urban Development is a comprehensive real estate developer that specializes in housing development, responding to a wide range of customer needs. The company operates various projects, including the CREVIA condominium series, commercial facilities, office buildings, and hotel developments. Committed to sustainable practices and innovation, Itochu Urban Development continues to spearhead projects that align with evolving societal dynamics and customer perspectives.

For more information, visit the Itochu Urban Development Website.