Supporting Paternity Leave: Pronto Corporation's Commitment to Change

In a significant move towards promoting gender equality in the workplace, Pronto Corporation has recently reaffirmed its support for the "Ikukyu Project," an initiative led by Sekisui House aimed at making paternity leave a standard practice in society. As we enter the fourth year of this partnership, Pronto Corporation is dedicated to creating a more supportive environment for men who wish to take parental leave.

Pronto Corporation's Family Support Initiatives

Recognizing the necessity for work-life balance, Pronto Corporation has implemented various family-friendly policies aimed at enhancing employee welfare. These include the establishment of childcare allowances and babysitter support to help employees manage their personal and professional lives more effectively. Notably, the company provides both men and women with the opportunity to take parental leave, with an emphasis on encouraging more fathers to participate in childcare.

In alignment with recent legal reforms, Pronto Corporation has introduced flexible options for parental leave, including shorter durations and the ability to take leave in segments. Over the past year, they have developed an easily understandable "Maternity and Parental Leave Handbook," which has been distributed to all employees. This handbook simplifies complex policies and ensures that employees are well-informed about their rights and options for taking parental leave.

Pronto Corporation is committed to continuously improving the conditions that enable employees to balance work and family responsibilities. By fostering an inclusive workplace culture, the company not only aims to support its employees but also to contribute to the broader societal shift towards parental leave normalization.

About the Ikukyu Project

The Ikukyu Project, spearheaded by Sekisui House, aims to transform society’s perception of men's parental leave. While the conversation surrounding this issue has become more prevalent, the actual participation rate among fathers remains low. Many men still find it challenging to take leave, either due to workplace culture or lack of supportive policies from their employers.

Set on September 19 as "Paternity Leave Awareness Day," the Ikukyu Project strives to spur discussion and awareness around this critical topic. The initiative has garnered support from a diverse coalition of 174 companies and organizations committed to promoting the uptake of paternity leave.

The project officially runs until September 8, 2025, and encourages businesses to share their progress and approaches to parental leave. For more details, interested individuals and companies can visit the dedicated project page here.

Company Overview: Pronto Corporation

Founded in February 1988 and headquartered in Minato, Tokyo, Pronto Corporation represents a unique dining concept that combines a café by day and an izakaya by night. The company's key brands include:

- PRONTO: A versatile space for dining and socializing.
- Di PUNTO: A casual wine and food establishment.
- È PRONTO: A self-service café known for its relaxed atmosphere.
- Tsumugi: A café offering traditional Japanese drinks, meals, and desserts.

With a franchise model, Pronto Corporation has successfully expanded its reach, catering to varied customer preferences throughout Japan. To learn more about Pronto Corporation's offerings and corporate values, visit their website here.