Exciting Collaboration Cafe and Popup Shop with SHOW-WA in Tokyo and Osaka

Japan Direct Sales, headquartered in Minato, Tokyo, is embarking on an exciting new journey as it transforms from a general mail-order company to a comprehensive service provider with a focus on entertainment, globalization, and digital transformation (DX). As part of this mission, they have teamed up with the official ambassador, SHOW-WA—a pop and showa-kayo group produced by Akimoto Yasushi—and ORBcafe to host a limited-time collaboration cafe in Tokyo and Osaka starting from September 11, 2026.

Innovative Experiences Await

At the cafe, visitors can enjoy a variety of exclusive foods and drinks conceived by the SHOW-WA members themselves. Attendees will also have the opportunity to experience live recordings, a message note for fan interactions, advance sales of Budokan goods, and displays of actual costumes. Notably, guests will have a corner dedicated to trying on the Japan Direct Sales limited edition 'SHOW-WA Original Magnetic Necklace,' which was released on September 7.

Background of the Collaboration

In March 2026, Japan Direct Sales welcomed SHOW-WA and MATSURI as their official ambassadors. This partnership is aimed at creating a new shopping experience that blends entertainment with commerce through catalogs, web commercials, product development, and digital content. The release of the limited edition 'SHOW-WA Original Magnetic Necklace' marks the first of many innovative product initiatives.

The collaboration cafe is a natural progression, allowing fans to immerse themselves in the members’ artistic world while interacting with Japan Direct Sales products firsthand. This venue aims to offer a unique, experiential approach to fan engagement that goes beyond mere shopping.

Event Details

The collaboration event will feature:

- Exclusive food and drinks conceptualized by SHOW-WA members
- Cafeteria-exclusive videos
- A message board for fans to convey thoughts to the members
- Early sales of SHOW-WA goods from their Budokan performance
- The first-ever display of actual costumes worn by SHOW-WA
- A fitting corner for the exclusive magnetic necklace

Schedule and Location

- Collaboration Cafe:

- Dates: September 11, 2026 - September 27, 2026
- Venues:
- ORBcafe Shibuya Kōen-dori (Tokyo)
- ORBcafe Kita-Horie (Osaka)
- Entry Fee: 550 yen (tax included)
- Special Entry Gift: Square can badge

- Popup Shop:

- Dates: September 28, 2026 - October 12, 2026
- Location: ORBcafe Shibuya Sakura Stage (Tokyo)
- Entry: No reservation needed

Looking Ahead

Japan Direct Sales is committed to evolving from a traditional mail-order service to a comprehensive service provider that delivers not just products, but also people, content, and real-world experiences. With initiatives involving official ambassadors like SHOW-WA, product launches, and new engagement platforms through social media and live streaming, the company aims to bridge online and offline experiences. Future developments will encompass talent and artist collaborations in product development while blending events, retail locations, digital content, and e-commerce to create a seamless purchasing experience.

About ORBcafe

Managed by ORB Corporation, ORBcafe is a collaboration cafe brand that operates in Japan, China, and Malaysia. Known for its rich variety of partnerships with anime and gaming content, it offers themed popup cafes, concept stores, and online shops that allow visitors to engage with the worlds of their favorite works through an immersive environment of food and drink.