Builders Alliance Launches Rebuild Solutions for Fire Survivors
In the wake of the devastating Palisades and Eaton Fires that occurred in January 2025, the Builders Alliance has initiated a groundbreaking effort to assist those affected in Los Angeles. This non-profit organization, formed specifically to address the challenges facing fire survivors, recently launched a state-of-the-art digital portal aimed at making the rebuilding process more accessible, efficient, and cost-effective.
A Unique Solution for Fire Survivors
The newly established portal is the first of its kind, designed to cater to the unique needs of homeowners affected by wildfires. It provides a comprehensive library of homes, allowing users to filter choices based on specific factors such as lot size, zoning laws, personal preferences, and budget constraints. The Builders Alliance is composed of ten experienced homebuilders, ranging from small boutique firms to larger enterprises, all focused on one goal: to help homeowners navigate the complex rebuilding process while saving both time and money.
By leveraging economies of scale and shared resources, the portal aims to match homeowners with pre-designed, turnkey residences at prices that are equal to or below average insurance payouts. This resource not only accelerates the rebuilding timeline but also simplifies the overall experience for fire survivors.
Collaborative Efforts to Aid Recovery
The Builders Alliance was established following key recommendations from Project Recovery, a comprehensive strategy put forth by ULI Los Angeles, UCLA Ziman Center for Real Estate, and USC Lusk Center for Real Estate in response to the wildfires. The 175-page Project Recovery report, released in March 2025, emphasized the need for a collaborative effort among influential figures in land use, real estate, and economic development to expedite recovery in Los Angeles.
UCLA Ziman Center for Real Estate Director, Stuart Gabriel, remarked, "The Builders Alliance offers fire victims a way to rebuild expediently and cost-effectively through the combined market power and capacities of homeowners and homebuilders." This initiative is designed to streamline critical aspects such as permitting, planning, design, and labor acquisition, ultimately allowing displaced families to return to their neighborhoods more quickly.
Advanced Technology for Efficient Rebuilding
The Builders Alliance Portal, which is offered at no cost, digitally maps every residential parcel within the fire-affected areas, employing cutting-edge AI technology. Powered by Canibuild, a notable prop tech company, the portal provides detailed mapping based on local zoning laws and connects property owners with customized design options and pricing. Homeowners can easily enter their addresses and filter through options tailored to their needs, including specifics like square footage and the number of bedrooms and bathrooms.
Many builders participating in the initiative offer pre-approved plans with fixed costs and expedited timeframes, while others provide fully customized home options. This extensive database and user-friendly navigation allow homeowners to seamlessly align their rebuilding aspirations with their personal preferences and the character of their neighborhoods.
Leaders in Real Estate Unite for Recovery
Adrian Foley, President and CEO of Brookfield Residential and one of the visionaries behind the Builders Alliance, expressed pride in collaborating with the organization's founding partners. He emphasized the importance of innovative technology in empowering communities to recover. Brookfield Residential is actively engaged in rebuilding at the La Vina subdivision in Altadena, where 52 homes were lost due to the Eaton Fire.
The Builders Alliance comprises a coalition of renowned homebuilders, including ARCA, Brookfield Residential, Christopherson Builders, Empress Builders, Genesis Builders, Homebound, Metricon Homes, Richmond American Homes, Stonefield Restorations, Thomas James Homes, and Woodside Homes. Homeowners involved in the rebuilding efforts will work closely with their selected builder, who will manage all aspects from permits to construction using their own teams and trusted subcontractors.
In her closing remarks, Bea Hsu, the Founding CEO of the Builders Alliance, highlighted the organization's mission to facilitate a smoother rebuilding process for survivors. She stated, "Our purpose is to make the path forward clearer, more efficient, and more doable for as many survivors as possible, ultimately promoting a more holistic recovery from the Los Angeles fires."
For detailed information and to access the Builders Alliance Portal, visit
www.buildersalliancela.org.