New Easy-to-Make Oden Sauce with Tender Radish and Beef

Enjoy Oden in Just 10 Minutes with Morinabon’s New Sauce

Morinabon Co., Ltd., headquartered in Fuchu, Tokyo, is excited to announce the launch of its latest product, the "Oden Sauce with Prepared Radish and Beef Tendon", set to hit the market on September 1, 2026. This innovative cooking solution allows everyone to enjoy a rich, authentic oden experience in just about 10 minutes, combining handmade feel with time efficiency.

Product Features

The new oden sauce includes traditionally time-consuming ingredients like radish and beef tendon, which have been pre-cooked to perfection. The sauce itself is a straight type infused with the delicious essence of beef broth, ensuring that a genuine oden experience is just moments away.

1. Hearty Radish: The inclusion of radish, cooked to soak up the flavoring and boasting a pleasantly firm texture, provides satisfying bites in every serving.
2. Tender Beef Tendon: The beef tendon is diced into convenient bite-sized pieces that have been slow-cooked until tender, giving a melt-in-the-mouth texture.
3. Flavor Profile: The sauce is crafted with a luxurious combination of bonito and kelp stock, enhanced with rich beef broth, all finished off in a light soy sauce base.

Development Background

The market for oden, a beloved Japanese comfort food, has been expanding steadily. Recent surveys indicate a year-on-year increase of oden presence at home, growing 3% compared to the previous year. However, consumers have expressed common concerns about store-bought oden, such as overcooked ingredients, small portions, and overpowering flavors. Many also find the preparation process for a homemade oden, particularly the pre-boiling of radish and tenderizing beef tendon, to be too time-consuming.

To address these concerns, Morinabon developed a solution that pre-cooks these key ingredients, allowing quick 10-minute preparation. This design enables consumers to create a personalized oden experience quickly and easily, without sacrificing quality or flavor.

Regional Oden Variations

Oden is not just one dish but a canvas that varies significantly across different regions of Japan. To promote the diversity of oden, Morinabon plans to showcase how customers can recreate regional styles in their own homes. This encourages creativity and exploration in enjoying oden, and makes it a more engaging experience.

Product Specification

- Product Name: Oden Sauce with Prepared Radish and Beef Tendon
- Net Weight: 570g
- Pack Size: 10 packs per case
- Storage Instructions: Keep in a cool, dry place and avoid direct sunlight
- Shelf Life: 240 days
- Retail Price: 530 yen (excl. tax) / 572 yen (incl. tax)

With the launch of this exciting product, Morinabon aims to rekindle the love for homemade oden and inspire families to gather together for a hearty and delicious meal in the most convenient way possible. Get ready to enjoy flavorful oden with this time-saving sauce, transforming your dinner preparation into a delightful experience!