LG Electronics Partners with Television Academy for 78th Emmy Awards Season

LG Electronics Celebrates Its Continued Partnership with the Emmy Awards

As the stage is set for the 78th Emmy Awards on September 14, 2026, LG Electronics is proud to announce its role as the official TV and appliance partner of the Television Academy. This partnership signifies LG's commitment to enhancing the experience for audiences, nominees, and creators alike, merging cutting-edge technology with luxury in a way that celebrates cinematic excellence.

A New Chapter in Partnership with the Television Academy

This year marks an expansion of LG's collaboration with the Television Academy, building on the success of past Emmy seasons. By integrating award-winning TVs alongside the luxurious LG SIGNATURE appliance line, LG aims to elevate the celebration of television’s finest moments. Their involvement promises to deliver a unique blend of entertainment and sophistication both at the event and within viewers' homes.

For the first time, LG is bringing its home entertainment innovation directly to the Emmy Red Carpet at the Peacock Theater in Los Angeles. The launch of the “LG SIGNATURE Influencer Lounge” allows guests to immerse themselves in an environment that harmonizes luxury and technology. Surrounded by state-of-the-art displays, attendees can experience live coverage and see exclusive showcases of LG's latest products, including the Tailored Collection and LG SIGNATURE Steam Closet.

Connecting with Fans and Creators at Home

LG’s involvement does not stop at physical venues. To connect the excitement of Emmy night with fans nationwide, LG is creating a specially curated hub on webOS and LG Channels. This platform will spotlight a selection of Emmy-winning and nominated programs, transforming the viewing experience for LG Smart TV owners. Popular series, including SNL Vault, The Walking Dead Universe, and Law & Order, are just a few of the titles featured.

Adding to the buzz, LG will unveil high-impact billboard promotions in iconic locations such as Times Square in New York City and London. These will serve not only as a tribute to the Emmy Awards but also as a platform for exclusive streaming deals available to LG TV owners, enhancing their content consumption experience.

During the promotional “Streaming Week,” running from September 14 through October 18, LG Smart TV users will gain access to exclusive discounts and free trials across a variety of streaming platforms.

LG SIGNATURE: Representing The Aesthetic of Excellence

At the heart of LG's Emmy season initiative is their premium appliance line, LG SIGNATURE, debuting its collection on the Emmy Red Carpet. Features of these appliances are engineered for modern living but inspired by timeless design principles that resonate with luxury. The latest collections—Iconic, Seamless, and Tailored—reflect LG's dedication to artistry not only in the creations showcased on television but also in the environments where viewers experience storytelling. LG believes that the artistry celebrated on-screen is integral to shaping our daily lives and homes.

Maury McIntyre, President and CEO of the Television Academy, expressed excitement about the collaboration. He emphasized how LG embodies the innovation and artistry celebrated during one of television's biggest nights, further enhancing how audiences connect with their favorite shows.

Conclusion: A Celebration of Storytelling Through Technology

As the 78th Emmy Awards approach, LG Electronics is eager to set the stage for a spectacular celebration of both technological advancements in home entertainment and excellence in storytelling. For viewers, this means not only enjoying a star-studded evening but also a newfound access to the very stories that spark moments of joy, reflection, and inspiration in our lives.

To explore more about LG’s impressive array of home products and their innovative technology, please visit their official website at www.lg.com.