#Audience Town #Home Builders #Retargeting

Audience Town Launches Audience Targeting Add-On

In an exciting development for the home building industry, Audience Town, the leading performance analytics platform catering to builders, has rolled out the Audience Targeting Add-On. This new feature represents a significant advancement in retargeting strategies, specifically tailored to meet the unique needs of home builders. For the first time, builders can efficiently retarget their most valuable website visitors without wasting resources or relying on guesswork.

A Game Changer for Builders

The Audience Targeting Add-On empowers builders to create highly specific audience segments using data from their website traffic, filtered according to consumer behaviors and demographic characteristics. With just a single click, builders can seamlessly sync these curated audiences directly into Meta's advertising platforms, including Facebook and Instagram.

Simplifying Audience Creation

With this new feature, the process of audience segmentation is significantly simplified. Builders can easily filter their website visitors based on various attributes including behaviors and lifestyle choices, name their segments, and integrate them into Meta campaigns in one swift action. The system is designed for ease of use, allowing builders to focus their resources effectively while adhering to FHA compliance requirements, ensuring a responsible approach to targeting.

Enhanced Marketing Efficiency

As builders adopt the Audience Targeting Add-On, they can construct unlimited segments that leverage their existing web data. This means that as ad performance improves, so does the quality of inbound traffic. Thus, the platform creates a