Agave Matchmaker's Tahona Tour: A Journey into Craft Tequila Culture

In an exciting move to elevate tequila culture, Agave Matchmaker is launching the Tahona Tour, a series of events dedicated to exploring the intricate world of craft tequila. The tour kicks off on May 17th in San Diego and will also stop in Los Angeles and Emeryville, bringing together some of the industry's most respected brands, including Volcan de mi Tierra, Fortaleza, Alto Canto, and Trujillo.

The Essence of Craft Tequila


Craft tequila has become a quintessential part of the beverage landscape, celebrated for its artisanal production methods that respect traditional practices while embracing innovative techniques. Agave Matchmaker, a leading authority in tequila education, seeks to demystify what defines 'craft' in the realm of tequila. This tour promises a dynamic space where enthusiasts and novices alike can come together to participate in a dialogue about this beloved spirit.

Each event will feature a special presentation delivered by Grover Sanschagrin, the founder of Agave Matchmaker. Guests can expect to engage in a guided tasting, where they will explore the rich profiles and unique attributes of each brand on the tour. Additionally, a lively panel discussion will allow attendees the opportunity to hear directly from brand owners, deepening their understanding of the craftsmanship and dedication that goes into producing high-quality tequila.

An Invitation to Learn


The craft tequila movement thrives on transparency, and consumer curiosity is at an all-time high. People are increasingly interested in how tequila is made, from the initial selection of agave plants to the final blending of the spirits. The Tahona Tour aligns perfectly with this shift, placing a strong emphasis on education, transparency, and an appreciation for the artistry involved.

"Craft tequila is in our DNA; it's who we are," said Santiago Cortina Gallardo, CEO and Co-Founder of Volcan. His insights underscore the dedication behind each bottle, which involves a meticulous process that prioritizes quality at every stage. "This is a great opportunity to share that perspective while contributing to a broader understanding of what craft tequila can be."

As interest in craft spirits skyrockets, the Tahona Tour serves as an essential platform for quality education about tequila's heritage and production methods. Both seasoned aficionados and newcomers to the world of tequila will have the chance to gain valuable insights into the principles of craft tequila production. The connection between tradition and innovation will be a focus, with each brand sharing its unique approach to preserving tequila's integrity.

Event Details


Tickets to the Tahona Tour are limited and available to the public on a first-come, first-served basis. Here’s a quick look at the tour schedule:
  • - May 17: San Diego, Solare Lounge, 1-5 PM
  • - May 18: Los Angeles, The Chestnut Club, 5:30-9 PM
  • - May 20: Emeryville, Prizefighter, 5:30-9 PM

Whether you're a tequila lover or simply curious to learn more, the Tahona Tour is a perfect opportunity to delve deeper into the nuances of craft tequila. Engage with like-minded individuals, learn from industry leaders, and experience firsthand the beautiful alchemy that transforms agave into a world-class spirit.

Visit TahonaTour.com for tickets and additional information. Join us on this remarkable journey into the heart of craft tequila production and discover what it truly means to appreciate this cherished spirit.

Topics Consumer Products & Retail)

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