#Thailand #Bangkok #AION UT #GACB Sathorn

Grand Opening of the GACB Sathorn Experience Center

On June 25, 2025, the highly anticipated opening ceremony of the GACB Sathorn Experience Center and the GAC Thailand Battery Service Center marked a significant milestone in Bangkok's Sathorn district. This center stands as GAC's first flagship store in Southeast Asia, showcasing the company's commitment to enhancing consumer service experiences in Thailand. The event saw the attendance of prominent Thai government officials, alongside significant media coverage, highlighting the historical importance of this occasion.

AION UT: A New Jewel in the EV Segment

On the eve of this opening, GAC introduced the upgraded global premium compact model, the AION UT, to the Thai market as a gesture of appreciation towards local consumers. This model has quickly become one of the most sought-after electric vehicles (EVs) in Thailand, receiving over 4,500 orders during the renowned Bangkok International Motor Show this year. With its sleek design, innovative technologies, and high-quality performance, the AION UT exemplifies a future-oriented electric mobility experience tailored for young drivers and urban commuters across the nation.

Strategic Expansion into Southeast Asia

The GACB Sathorn Experience Center also includes Thailand's sole battery service center approved by the Board of Investment (BOI) of Thailand. This establishment represents a comprehensive foreign expansion model as part of GAC's "One GAC 2.0" strategy. The strategy efficiently integrates various elements such as products, intelligent manufacturing, sales channels, services, energy ecosystems, and mobility systems. GAC's leadership aims to position the Sathorn center not only as a flagship exhibition space for Thailand but also as a central hub for the entire Southeast Asian region.

Future Aspirations

As GAC rides the wave of its recent successes, the company plans to leverage the GACB Sathorn Experience Center as a cornerstone for further growth in the Southeast Asian automotive market. By establishing this notable point of presence, GAC intends to continue expanding its market footprint and serve as a benchmark within the industry, showcasing substantial market value and innovative service offerings.

In conclusion, the grand opening of the GACB Sathorn Experience Center and the GAC Thailand Battery Service Center marks a new era for GAC's operations in Southeast Asia, setting the stage for future advancements in electric mobility and customer service excellence within the automotive sector.