Iru Co. Joins MOVE FES. 2026 in Celebration of ALS Awareness
Iru Co., a leading company based in Osaka and Tokyo, is set to sponsor the 10th anniversary of MOVE FES. on June 20, 2026. This special music event dedicated to raising awareness about ALS (Amyotrophic Lateral Sclerosis) will take place at the EX Theater Roppongi, supplemented by online streaming and a metaverse experience.
The annual festival is organized by the non-profit organization WITH ALS, which aims to spread hope not only to those fighting ALS but also to all individuals facing challenges. This year marks a significant milestone as the event coincides with World ALS Day, creating a unique opportunity to highlight the struggles of ALS patients through the power of music.
Having supported the event five times previously, Iru Co. plans to enhance the festival experience by collaborating with WITH ALS to distribute special merchandise at the venue. This engagement aims to amplify awareness and encourage community participation.
Illuminating the Unseen
The philosophy of Iru Co. revolves around supporting businesses through innovative management systems. By shedding light on the efforts of behind-the-scenes operatives, the company advocates for a more efficient and creative environment in all sectors.
When Iru co-founders first encountered WITH ALS, they were moved by the organization's dedication to raising awareness about ALS, a condition often shrouded in obscurity. They deeply resonate with WITH ALS's commitment to face challenges head-on without limitations. Iru believes that the relentless pursuit of solutions is a shared value they wish to promote alongside their clients.
Through this partnership, the aspirations of both Iru Co. and WITH ALS can reach a broader audience. The collaboration at MOVE FES. serves as a platform not only for community support but also for personal growth and innovation for Iru's stakeholders.
At the event, participants can expect an exciting display of creativity as Masatane Mutou, the head of WITH ALS, presents an eye-catching event logo designed with EYE DESIGN technology. This design integrates the company’s brand colors and core policies—FREE, LOVE & DREAM and WITH ALS’s philosophy, NO LIMIT, YOUR LIFE.
Understanding ALS
ALS is a severe neurological disease characterized by the progressive degeneration of motor neurons, which leads to muscle weakness and atrophy. Though patients experience a decline in muscle function, their cognitive abilities remain intact. With an average life expectancy of 3 to 5 years after diagnosis, the disease affects approximately 40,000 individuals worldwide, with around 10,000 of those in Japan. The rapid progression of ALS results in debilitating symptoms, including mobility and communication challenges, often requiring the use of ventilators for breathing. Currently, there is no cure available, making awareness and support more crucial than ever (according to the official WITH ALS website).
Event Details
- - Date: June 20, 2026
- - Time: Doors open at 15:00 / Show begins at 16:30 and concludes at 21:00
- - Location: EX Theater Roppongi, Minato, Tokyo
- - Viewing Options: Attendees can participate in-person, online, or through the metaverse.
- - Tickets: Available for purchase at MOVE FES Ticket.
Celebrating its 10-year anniversary, MOVE FES. has transformed into a beacon of hope and creativity for those living with ALS. Under the creative direction of Masatane Mutou, who continues to inspire through his own journey with the disease, the festival promises an exciting line-up that merges technology and the arts, shifting perceptions from