#USA #Dallas #Indoor Active Brands #Altitude #The Pickle Pad

Indoor Active Brands Announces Organizational Changes

Indoor Active Brands (IAB), the parent company overseeing prominent leisure and dining options such as Altitude Trampoline Park, The Pickle Pad, and Crave Social Eatery, has embarked on a significant restructuring of its senior management team to enhance growth prospects. As a prominent entity in the NRD Capital portfolio, IAB's leadership transition reflects its commitment to navigating the evolving landscape of indoor entertainment effectively.

Key Leadership Appointments

In a strategic move, Chris Kuehn has been appointed as the President of Indoor Active Brands. With over 30 years of experience in the franchise sector, Kuehn brings a wealth of knowledge to his new role. He previously held the position of Chief Operating Officer at Altitude, where he was instrumental in driving operations, marketing, and technological innovations since May 2024. His extensive background includes leadership roles in notable companies like Yum Brands and Arby’s, making him well-suited to spearhead IAB's ambitious growth strategies moving forward.

Sean Naughton joins IAB as Chief Financial Officer, bringing over two decades of financial management experience, particularly in the family entertainment sector. His previous role as Vice President of Strategy and Financial Planning at CEC Entertainment provided him with insights into sustainable financial practices and growth strategies, aligning perfectly with IAB’s objectives.

Another integral figure in this transition is Robert Morris, who has been appointed as the Vice President of Franchise Development. His experience with Altitude as former VP of Franchise Development positions him uniquely to lead the franchise development efforts across IAB’s diverse brands. He has previously played a pivotal role in establishing the foundation of The Pickle Pad and its growing franchise network.

Additionally, Joseph Steen has taken on the role of Vice President of Technology for IAB. His decade-long experience in technology implementation and project management is expected to significantly enhance IAB's operational capabilities and improve customer engagement through technology.

Transitioning Leadership

The organizational change follows the departure of former CEO Mike Rotondo, who left the company in November 2024 to pursue new opportunities outside the competitive landscape of indoor entertainment. Kuehn expressed his gratitude towards Rotondo, acknowledging his contributions and vision during his tenure, which set the stage for IAB’s subsequent endeavors.

A Bright Future Ahead

“I’m thrilled to step into this new role alongside the talented team at IAB and collaborate with our franchisees and partners to elevate guest experiences and deliver impactful results,” Kuehn stated, emphasizing his optimism for the future.

Aziz Hashim, the Founder and Chairman of NRD Capital, also stressed the importance of this leadership transition, affirming that the depth of talent in place positions IAB well for exponential growth. He highlighted Kuehn and his team’s capacity to harness new opportunities and spearhead initiatives that benefit all stakeholders involved.

About Indoor Active Brands

Indoor Active Brands focuses on creating enjoyable experiences through its portfolio of brands. Altitude Trampoline Park leads the way, featuring trampoline-based fun, followed closely by The Pickle Pad—a vibrant indoor pickleball space that includes Crave Social Eatery, designed to cater to families and groups looking for entertainment and culinary delight. The company remains committed to fostering growth in various regions, actively recruiting qualified franchises in the Midwest and West Coast.

For those interested in exploring franchise opportunities or upcoming locations, Robert Morris is available at email protected] or through their dedicated franchise portal at [www.altitudefranchise.com. With strategic shifts now in motion, IAB is poised to make significant strides in 2025 and beyond.