#United States #New York #Rakuten Viki #Tous les Jours #K-dramas

Tous les Jours and Rakuten Viki Join Forces for Valentine's Day Promotion

This Valentine's Day, the well-loved Korean-French bakery Tous les Jours is collaborating with Rakuten Viki, a prominent global platform for Asian entertainment, to offer a delightful promotion that merges culinary delights with romantic film experiences. Running from February 1 to February 14, the promotion invites customers to dive into an extraordinary journey blending delectable desserts with engaging dramas.

The Sweet Deal

Eligible customers who purchase from participating Tous les Jours locations across the nation will receive a complimentary one-month trial of Viki Pass Standard. This pass provides ad-free access to Viki's extensive library, showcasing various popular Asian dramas and movies. This limited-time offer is an excellent way for fans to explore K-dramas while enjoying scrumptious pastries.

Indulgent Prizes Await

Adding more excitement, the partnership features a social media sweepstakes scheduled from February 7 through February 14. Contestants will have the chance to win a year’s supply of Tous les Jours' signature cakes, including the popular Cloud Cakes, Buttercream Cakes, and indulgent Mousse Cakes. Along with these delightful treats, three lucky winners will also receive an annual subscription to Viki Pass Standard.

The sweepstakes encourage participants to create romantic at-home moments, pairing these gourmet cakes with K-dramas such as True Beauty, Lovely Runner, and To My Beloved Thief. To enter, fans must be residents of the United States and at least 18 years old, with entries accepted till 11:59 PM PST on Valentine’s Day.

A Focus on Shared Experiences

"Our goal is to foster experiences rather than just sell products, especially during special occasions like Valentine's Day,” said Regina Schneider, the Chief Marketing Officer of Tous Les Jours. The collaboration with Viki aims to elevate desserts into a shared ritual, allowing couples and friends to connect through food and storytelling while enjoying quality time together.

Karen Paek, vice president of marketing at Rakuten Viki, highlighted the partnership's unique approach. She mentioned that as romance genuinely lies at the heart of many K-dramas, teaming up with Tous les Jours creates a sweet fan-driven experience taping into these cultural narratives.

In-Store Highlights

As a part of their collaboration, Tous les Jours will showcase Positively Yours, a brand-new Viki Original romance K-drama, through special displays at participating locations. This initiative invites customers not just to savor their favorite pastries but also to immerse themselves in the emotional journeys presented in K-dramas.

For those longing to learn more about this collaboration, details can be accessed at Tous les Jours' website or on Instagram at @touslesjoursusa and @viki.

About the Brands

Tous les Jours has established itself in the U.S. since 2004, emerging as a beloved bakery café chain known for its premium, handcrafted baked goods. The brand’s name translates to “every day” in French, promising fresh pastries and flavors that honor its Korean roots. Currently, with over 100 locations in the U.S. and around 1,750 worldwide, Tous les Jours supports aspiring entrepreneurs through a robust franchise model.

On the other hand, Rakuten Viki serves as a global hub for Asian content, amassing over 100 million registered users across more than 190 nations. The platform delivers a plethora of dramas, movies, and Viki Original content, further enhanced by its affiliation with Rakuten Group, Inc.

As February approaches, dessert lovers and K-drama enthusiasts will surely find something to enjoy with this delightful partnership, making this Valentine's season even more memorable.