Gallery Media Group Revives Gallery Club House for the 2026 Big Game Experience

As the excitement for the Big Game 2026 builds, Gallery Media Group (GMG) announces the return of its dynamic installation, the Gallery Club House, set to take place in the vibrant city of San Francisco. Aimed at celebrating the richness of sports culture beyond the actual game, this year’s event promises to deliver an engaging and interactive experience tailored for creators, influencers, and media professionals.

Hosting the Club House for the second consecutive year are lifestyle entrepreneur Chanen Johnson and her husband, Juwan Johnson, a tight end for the New Orleans Saints. The duo aims to build on last year's successful theme, “For The W,” shifting the spotlight from purely athletic triumphs to include the roles of families, friends, and the wider community in shaping sports culture.

The Gallery Club House is slated to be the trendiest cultural hotspot throughout the week of Super Bowl festivities, offering a unique blend of events designed to provoke conversation, ignite creativity, and allow for meaningful connections among industry professionals. As GMG's notable anchor partner, LUMIFY® Redness Reliever Eye Drops will play a vital role, ensuring the event resonates within the realms of entertainment and lifestyle.

LUMIFY, renowned for its effectiveness in brightening eyes for those high-stakes moments, is strategically integrating its brand into the discourse fostered at the Gallery Club House. With its positive user reception across various sectors of influencers and makeup artists alike, LUMIFY aims to play a supportive and visible part in this year’s biggest cultural moment.

Mary Kate McGrath, Chief Brand Officer at GMG, elaborated on the Club House's significance, stating, “Gallery Club House is built for how culture actually moves today through people, experiences, and the content they create.” This thought-driven approach highlights GMG’s commitment to evolving the core concept of the Club House beyond a mere event, securing it as a genuine platform for cultural engagement.

During the Big Game weekend, Gallery Club House will function both as a physical venue for gathering and as a content creation engine. It will drive immediate, social-first storytelling across GMG's various platforms, including popular social media channels like @purewow, @ballplayers, @cocktails, and @recipes. This multi-channel expansion allows the experience to transcend the boundaries of the event itself, creating a rich narrative that engages audiences globally.

The legacy of GMG has always been determined by its adaptability and growth, expanding the Events-to-Content model into significant cultural moments such as Art Basel and Formula 1 racing. By weaving brands into the fabric of cultural dialogues while amplifying the voices of diverse creators, GMG has established itself as a leader in producing high-quality content that resonates deeply with audiences.

Invitations to the programming at Gallery Club House are exclusive and designed for industry professionals—molding an environment that fosters authentic conversation and collaboration. As the countdown to the Big Game continues, the Gallery Club House stands as a beacon for cultural innovation—a space where creativity meets community amid one of the most significant events in sports.

About Gallery Media Group

Gallery Media Group (GMG) is more than a media company; it is a movement to 'Make Positivity Louder.' With a collection of brands such as PureWow and Coveteur, alongside over 50 consumer brands available on platforms like Instagram and TikTok, GMG reaches over 200 million consumers. The company stands at the intersection of consumer engagement and impactful storytelling, embodying a model geared toward innovative advertising solutions and influencer marketing. Founded in 2010 by Ryan Harwood, GMG is now a proud member of VaynerX, the holding company led by Gary Vaynerchuk.

About LUMIFY

LUMIFY has revolutionized the eye care landscape with its distinctive method of addressing eye redness. Renowned for its safety profile, LUMIFY helps enhance the natural beauty of one’s eyes, making it the go-to choice for many. As the No. 1 recommended redness reliever and commanding over 60% market share, LUMIFY provides fast-acting relief that lasts for hours, solidifying its place as a must-have during pivotal moments. For further details, explore lumifyeyes.com.