SouSou Completes Significant Funding Round
The innovative life ending platform, SouSou, operated by SouSou Inc., has made headlines by securing approximately 180 million yen in funding as part of its pre-series A round, guided by strategic partnerships across various industries.
Founded in August 2022, SouSou aims to create new value in the life ending sector by harnessing advanced technologies. Under the leadership of CEO Kazusa Kusaka, the company is vying to provide solutions to the pressing challenges faced by individuals and families dealing with end-of-life matters. This recent funding aims to enhance collaboration with major corporate players in order to push forward the digital transformation (DX) within the industry.
The investment round was led by LifeShift Innovation’s first fund, with key participation from Alpha Club Musashino, one of the largest funeral service companies in Japan, and CHCP Trusty, a company affiliated with a major healthcare group. With this influx of capital, SouSou has now raised a total of approximately 300 million yen since its inception.
The Context of the Fundraising
As society ages, navigating the end of life has become a significant issue for many individuals. Existing systems often fall short, leaving families burdened with procedural complexities, fragmented information, and inadequate representation of individuals' wishes. SouSou seeks to tackle these challenges through the employment of legally verifiable electronic signatures, secure data storage and disclosure, and automatic detection of potential death cases. The ultimate goal is to create a platform that reliably delivers individual wishes into the future.
To realize a society where everyone can peacefully conclude their lives, the collaboration of multiple businesses is essential. Therefore, the purpose of this funding round transcends mere financial acquisition; it focuses on actual service integration with various stakeholders.
Overview of the Fundraising
- - Amount Raised: Approximately 180 million yen
- - Method: Third-party allocation of shares
- - Investors (in no particular order): LifeShift Innovation 1st Fund, Alpha Club Musashino, CHCP Trusty
- - Usage of Funds: Expansion of SouSou’s functionalities, marketing efforts, development of new services through business collaborations, and enhancements in recruitment and organizational strength.
Future Prospects
This round of funding marks a critical first step toward realizing SouSou’s vision, with several anticipated effects:
- - By linking SouSou’s life ending data with invested companies' assets, new added value will be generated.
- - Accelerating the development of use cases and societal deployment through collaborations with partner companies within and outside the industry.
A second closing for additional fundraising is scheduled for later this August. SouSou is committed to realizing a society where everyone can conclude their lives with peace of mind, working alongside a diverse array of partners in the future.
Investor Comments
- - Kazuhito Mure, CEO of LifeShift Innovation, expressed his profound impact after meeting President Kusaka. He believes the SouSou platform has the potential to revolutionize the life ending sector and navigate the new age of values.
- - Mio Takahashi, also from LifeShift Innovation 1st Fund, emphasized the importance of SouSou’s innovative approach in addressing industry challenges.
- - Makoto Ogawa, Director at Alpha Club Musashino, stated their investment was driven by the promising applications of SouSou's technology within the funeral sector and beyond.
- - Yuko Sawamura, CEO of CHCP Trusty, highlighted how SouSou not only streamlines posthumous procedures but also fosters a caring connection to legacies.
About SouSou
SouSou leverages the My Number System to provide a unique digital service for end-of-life preparations. Their offerings are available completely free of charge through app usage, consolidating various necessary features. Unlike traditional services, SouSou emphasizes security, automation, and external service integration, aiming to simplify posthumous procedures further through partnerships with various organizations.
For more information about SouSou Inc. and its mission driven by digital advancement in the life ending process, visit their
Corporate Site.