#Italy #Pasqua Wines #Verona #Wine Innovation #Merano Festival

Pasqua Wines: Innovations in Oenology

Pasqua Wines, a prominent winery based in Verona, Italy, is continuously making strides in the wine industry with its forward-thinking approach to winemaking. The winery recently received a slew of awards that highlight its commitment to innovative oenology and a unique perspective on wine production. Among its latest accolades is the Honour Award from the Merano Wine Festival 2026, where CEO Riccardo Pasqua was recognized for his pioneering vision.

At the heart of Pasqua’s philosophy is the belief that innovation should stem from the wine itself. Rather than treating innovation as a mere stylistic endeavor, the winery engages in rigorous oenological research and experimentation. This commitment has positioned Pasqua as a leader in the field, transforming traditional winemaking into a canvas for creative exploration.

Notably, their icon, the multivintage white wine, Hey French, You Could Have This But You Didn’t, serves as a testament to the winery’s unconventional identity. This product alone exemplifies more than a decade of strategic evolution, capturing the essence of Pasqua’s daring principles. Recently, this wine earned an impressive 96 points in Wine Enthusiast, solidifying its status among a discerning audience. Additionally, the 2025 vintage of 11 Minutes was awarded 93 points and highlighted on the magazine's Best Buy list, showcasing the winery’s diverse offerings.

The ability to bridge different inspirations and projects is a hallmark of Pasqua’s creativity. The winery's approach embraces a wide array of sensory experiences, which culminates in products that resonate with both traditional and modern consumers alike. This is evident in the recognition from FoodWine magazine, which awarded Pasqua with the Innovation Award for its fresh, contemporary communication and interpretation of wines.

Pasqua Wines’ commitment to appealing to multiple generations, especially Millennials and Gen Z, is noteworthy. By integrating elements of contemporary fashion, art, and lifestyle into their branding, they have redefined wine into a medium of modern culture and self-expression. Riccardo Pasqua expressed, “We often choose harder, less-traveled roads, and we enjoy exploring seemingly distant worlds. Our willingness to challenge conventions is what makes us unique.”

From forging international partnerships with renowned figures in the wine industry, like Charles Smith and the project Sangue d’Oro, Pasqua Wines portrays a narrative of progress. This innovative spirit reflects their daily practices, rooted in product quality and unconventional dialogue with the wine world.

Founded in 1925 by the Pasqua family, the winery has garnered global recognition for its Veneto wines, combining over a century of winemaking experience with modern techniques. The current leadership, consisting of Riccardo, Alessandro, and Andrea Pasqua, continues the family legacy of innovation and creativity.

In its recent journey, Pasqua has truly established itself as the House of the Unconventional, where new ideas flourish and wine becomes an exploration of identity and experience. As the winery looks to the future, it remains committed to pushing boundaries while maintaining the highest quality standards in its wine production.