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Veterans in Home Services: A Proud Legacy

As the nation prepares to honor the service of military veterans, it is essential to spotlight those who have transitioned from the battlefield to business ownership. Service Experts, a key player in the HVAC industry, emphasizes the role of its veteran franchise owners who make up a remarkable 25% of the franchise network. These individuals bring invaluable leadership experience and a strong sense of mission that they cultivated during their military careers.

Veterans have been instrumental in driving growth within the franchising sector for years. The International Franchise Association indicates that military veterans account for roughly 14% of franchise owners throughout the country. This model allows former service members to leverage the disciplines and skills learned in the military while establishing businesses that cater directly to their communities.

A Closer Look at Veteran Franchise Owners

At Service Experts, each veteran's journey to franchise ownership is unique. Notable examples include Steve Marullo, Mitch Rose, and Chris Griffin. These three veterans embody diverse paths into the franchise community, from starting fresh with new franchises to transitioning existing businesses into the Service Experts framework.

• - Steve Marullo, a U.S. Navy veteran, partnered with his son, Logan, to establish a new franchise in Katy and Sugar Land, Texas. His initial HVAC exposure came during his service, leading him to a fruitful business career that includes running an industrial hose franchise in Houston.

• - Mitch Rose, an 11-year U.S. Army Reserve veteran, teamed up with Chandler Sykes to manage three territories in Colorado, focusing on towns like Longmont, Fort Collins, and Greeley. With over two decades of experience in product management and business leadership, Rose viewed franchising as an opportunity to create a lasting legacy.

• - Chris Griffin, who served in the U.S. Air Force from 1998 to 2002, chose a different route. After nearly twenty years in various HVAC and plumbing roles, he launched his own enterprise with his wife, Corina, in 2024, only to join the Service Experts franchise network in 2026 as its first member from an existing home-services company.

Chris notes, "Military service teaches you how to work towards a goal, lead people, and adapt when things don't go according to plan. Those lessons stay with you long after you leave the service. Owning a business allows me to channel those skills into building something meaningful for my family and serving my community."

Building a Robust Future with Service Experts

Inaugurated in 2025, the franchise program of Service Experts has continually expanded, attracting adept operators interested in the residential HVAC sector. The company not only provides a reputable brand but also essential support, including training and advanced technology, to empower franchise owners in scaling their businesses.

Furthermore, Service Experts offers a franchise fee discount specifically for military veterans, acknowledging the wealth of experience and leadership they contribute to entrepreneurship. Their presence in the organization serves as a testament to the diverse backgrounds that can thrive within the world of franchising.

To explore the opportunity of becoming a franchise owner with Service Experts, prospective entrepreneurs can visit www.serviceexperts.com/franchising.

About Service Experts

Founded in 1996 and headquartered in Richardson, Texas, Service Experts is celebrated as one of the leading residential HVAC service providers in the United States. The company operates a vast network of service centers dedicated to heating, cooling, plumbing, and electrical solutions. With a commitment to quality service, evidenced by an impressive 4.8 out of 5-star Google rating, Service Experts combines local expertise with the robust resources of a national organization, ensuring the utmost care for home systems. Discover more about Service Experts at ServiceExperts.com or follow the brand on social media platforms like Facebook and LinkedIn.