#USA #Detroit #Rainbow PUSH #Automotive Index #Market Insight

Launch of the Automotive Brand Equity Index

On November 3, 2025, the Rainbow PUSH Global Automotive Project revealed a pioneering initiative known as the Automotive Brand Equity Index. This new platform is designed to steer automakers towards greater clarity regarding brand performance, consumer behavior, and enhancing market opportunities. Following the legacy of the Automotive Diversity Scorecard, the index redefines how automakers access vital market data and serves as a strategic guide for decision-making and competitive advantage.

John A. Graves, the Chairman of the Rainbow PUSH Automotive Project and the Citizenship Education Fund, underscored the significance of this tool, stating, "The Automotive Brand Equity Index is more than a metric tool — it's a strategy for the future." With its introduction, auto industry leaders can now assess data more effectively, anticipate trends, and transform insights into actionable strategies that ensure they remain competitive.

What is the Automotive Brand Equity Index?

The Automotive Brand Equity Index offers a detailed analysis that goes beyond simple rankings. It leverages new-vehicle registration data to deliver insights into brand strength and areas for growth. This crucial intelligence encompasses:

• - New-vehicle registrations: Assessing overall brand volume and identifying trends across different segments.
• - Growth audience analysis: Examining registrations across demographics, including African American, Asian, and Hispanic consumers to guide brand strategies.
• - Consumer group shares: Understanding the brand's market standing within key consumer categories.

This comprehensive approach empowers automakers to draw actionable conclusions, helping the industry's leaders to prioritize strategies that capitalize on measurable outcomes.

Data-Driven Insights

The index uses data licensed from SP Global, from a rolling twelve-month window extending from May 2024 to April 2025. This complete dataset allows automakers to:

• - Identify which demographics contribute most significantly to their registration numbers.
• - Pinpoint where the growth opportunities lie in the marketplace, effectively targeting specific demographics that show potential for expansion.

Graves affirms, "The industry is at a crossroads. Those who can interpret this growth audience data will define the next era of automotive success." In a time of rapidly changing consumer preferences and market dynamics, those insights become invaluable.

About the Rainbow PUSH Global Automotive Project

The Rainbow PUSH Global Automotive Project is dedicated to fostering equitable participation in the automotive industry. It pursues partnerships that ensure representation for individuals of color at all operational levels, from employment to management, and from procurement to marketing and beyond.

About the Rainbow PUSH Coalition

Founded by Rev. Jesse L. Jackson, Sr., the Rainbow PUSH Coalition is a diverse, progressive organization aimed at achieving social change. The Coalition advocates for civil rights through equitable economic and educational opportunities, with a mission focused on social justice and peace.

About the Citizenship Education Fund

As a 501(c)(3) affiliate of the Rainbow PUSH Coalition, the Citizenship Education Fund empowers communities by advancing public policies that support education and business, thus creating socio-economic solutions for the disenfranchised.

The launch of the Automotive Brand Equity Index signifies a pivotal transformation in how automotive businesses will navigate their growth strategies. With its data-driven focus and commitment to diversity, the platform promises to reshape the trajectory of the industry as it continuously evolves to meet the needs of a diverse consumer base.