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The 12th Global Tourism Economy Forum: A Vision for Sustainable Growth

From October 15 to 17, 2026, Macao will host the 12th Global Tourism Economy Forum (GTEF), a pivotal event aimed at reshaping the future of the tourism industry. With the theme "Crisis • Resilience • Evolution - Building a Tourism Economy for a Shared Future", the forum is set to gather experts, leaders, and representatives from various sectors to explore collective solutions to the pressing challenges facing global tourism.

The Need for Transformation in Tourism

In recent years, the tourism sector has faced unprecedented challenges, ranging from geopolitical tensions to climate change and economic instability. The forum emphasizes the need for resilient partnerships that transcend geographical boundaries, showcasing tourism as a vital connector for communities worldwide. Recent UN data reveals a significant increase in international tourist arrivals, which totaled 1.52 billion in 2025. Such statistics highlight tourism's crucial role in fostering cultural exchange and economic growth, prompting the UN to declare 2027 as the "International Year of Sustainable and Resilient Tourism".

GTEF: A Historical Overview

Founded in 2012, the Global Tourism Economy Forum has grown to become a premier platform for discussing sustainable tourism development. It has successfully hosted eleven editions, welcoming over 15,500 participants from 88 countries, making it a central hub for dialogue between the global tourism industry and China. As recognized in China's latest Five-Year Plan, GTEF is identified as a crucial strategic platform, aiming to enhance cultural tourism exchanges and cooperation.

Key Themes and Focus Areas

The upcoming forum will explore five key pillars: Resilient Governance, Technology and Innovation, The New Traveller, Culture and Identity, and Sustainable Growth. By integrating deeply with Macao's development strategies, the event aims to tackle contemporary topics such as the deployment of cultural tourism capital, Europe-Asia connectivity, and the development of innovative tourism business models. Emerging concepts such as AI empowerment, educational tourism, and cultural heritage revitalization will also be central discussions.

Spain has been selected as the Partner Country for this edition, providing insights into effective governance and sustainable tourism practices. Similarly, Hainan Province will showcase its initiatives to encourage high-standard tourism practices, including the launch of special customs operations and expanded visa-free policies.

Events and Networking Opportunities

The forum will feature various networking opportunities such as business matching, cultural tourism promotions, and themed dinners. Attendees will benefit from an integrated "MICE + Delegation Visit" model that includes culinary tours and wellness site visits in the Guangdong-Macao In-Depth Cooperation Zone. This approach not only fosters collaboration but also promotes investment and resource sharing between regions.

A Collective Effort for Sustainable Tourism

Supported by the Ministry of Culture and Tourism of the People's Republic of China and various international tourism organizations, the GTEF is poised to address the evolving needs of the global tourism economy. By fostering collaboration and innovation, the forum aspires to overcome current challenges and set a new standard in sustainable tourism practices.

In conclusion, the 12th Global Tourism Economy Forum in Macao will not only highlight existing challenges but will also actively seek innovative solutions through collaboration and shared experiences. As the tourism landscape continues to change, this forum serves as a beacon of hope and progress, guiding the global tourism industry towards an inclusive, prosperous, and sustainable future.