Choice Hotels Expands Its Portfolio with Harvest Hosts Acquisition Targeting RV Travelers

Choice Hotels Expands Its Portfolio with Harvest Hosts Acquisition

Choice Hotels International, Inc. has taken a significant step towards enhancing its services for outdoor enthusiasts by announcing its decision to acquire Harvest Hosts. This acquisition not only reflects Choice's commitment to value-conscious travelers but also marks its expansion into the burgeoning outdoor and RV travel niche.

The Deal Unveiled

On September 30, 2026, Choice Hotels revealed that it has entered into an agreement to purchase Harvest Hosts in an all-cash transaction worth approximately $130 million. Harvest Hosts, a community-driven RV travel membership company, connects travelers with unique overnight experiences at more than 11,200 locations, including wineries, farms, breweries, and museums. This acquisition is seen as a strategic move to tap into the growing trend of RV travel, providing added benefits to Choice Hotels’ large and loyal customer base.

Dom Dragisich, President and CEO of Choice Hotels, expressed excitement about the deal, stating, "Our acquisition of Harvest Hosts extends our reach into an attractive segment of the outdoor travel market. Together we offer even more stay options for both of our companies' guests." The collaboration aims to combine Choice's extensive network and capabilities with Harvest Hosts’ distinctive experiences to create a stronger engagement for their members.

Benefits for Travelers

As the RV travel community continues to blossom, Choice Hotels is keen on integrating Harvest Hosts' offerings into its existing portfolio. This will allow Choice Privileges members, who are already active in RV travel, to explore new and exciting destinations while supporting local businesses. With Harvest Hosts’ unique membership model, travelers can enjoy no nightly camping fees and stay in picturesque locations that enhance their travel experience. The goal is not only to offer diverse options but also to foster connections between travelers and local communities.

Joel Holland, Owner and CEO of Harvest Hosts, shared his enthusiasm about joining Choice Hotels. He noted, "The heart and soul of Harvest Hosts is the unique connections we have built between our members, hosts, and employees. Matching our distinctive experiences with an established partner like Choice Hotels will allow us to continue to grow and provide our members with exceptional travel adventures."

Future Plans

The acquisition is anticipated to close on October 1, 2026, pending customary closing conditions. It's important to note that Harvest Hosts will continue to operate under its existing brand, maintaining its unique community ties and customer experiences. All current employees will transition to being part of the Choice Hotels family, ensuring a smooth integration.

Choice Hotels plans to leverage its existing resources to support the continued growth and development of Harvest Hosts, enriching the offerings available to RV travelers. The integration process is defined by a commitment to preserving the brand's distinctiveness while broadening its reach in the travel market.

Conclusion
As RV travel gains popularity, Choice Hotels' acquisition of Harvest Hosts represents a visionary move towards catering to the needs of modern travelers. By merging both companies' strengths, they aim to create a richer travel experience that resonates with the growing audience of outdoor and RV enthusiasts. This strategy not only underscores Choice Hotels’ adaptability but also highlights the increasing importance of catering to niche markets within the travel industry.