Reveal Partners with Quan Media Group to Transform Out-of-Home Advertising Measurement Techniques
In a significant move for the advertising industry, Reveal, a leader in Out-of-Home (OOH) campaign measurement, has announced an expanded partnership with Quan Media Group, a prominent OOH advertising agency. This collaboration aims to enhance measurement standards and drive innovation within the OOH advertising space, ensuring that advertisers have access to detailed performance insights.
The partnership builds on a foundation of shared goals between Reveal and Quan Media Group, both of which prioritize elevating the campaign measurement landscape. By leveraging Reveal's advanced measurement solutions, the two companies seek to further push the boundaries of performance insights, enabling advertisers to extract actionable data related to their campaigns.
Brian Rappaport, the Founder and CEO of Quan Media Group, has expressed enthusiasm about the enriched partnership, emphasizing the critical role measurement plays in their advertising strategies. "Measurement and attribution has been at the forefront of everything we do at Quan. Reveal has been integral in proving out channel effectiveness to the plethora of brands we work with, and we're excited to continue to tap into their unparalleled measurement offering," he stated.
Through this evolved partnership, both firms aim to furnish advertisers with comprehensive analytics that illustrate the effectiveness of their OOH advertising strategies. This encompasses evaluating audience engagement and gauging the overall impact of campaigns, which in turn promotes a blend of creativity and accountability in marketing decisions.
Jon Frangakis, Chief Commercial Officer at Reveal, shared his perspective:
"Growing our partnership with Quan Media Group reflects our shared vision of making all OOH advertising truly measurable. Quan's expertise combined with our state-of-the-art tools creates a powerful formula for advertisers who demand performance and precision in their campaigns."
The collaboration is set against a backdrop of increasing demand for transparency in advertising. With stakeholders seeking reliable and actionable insights, Reveal and Quan Media Group are poised to lead the charge in delivering innovative measurement solutions that resonate with the needs of modern advertisers.
Reveal firmly stands as the premier provider of OOH advertising performance measurement, with notable achievements, including pioneering studies on OOH's influence on various consumer behaviors, from driving foot traffic to encouraging online purchases and brand awareness. The company’s proficiency spans various types of OOH formats, comprising static, programmatic, place-based, and dynamic displays.
As the partnership progresses, both companies are gearing up to unveil new tools and methodologies that will redefine how advertisers approach OOH campaigns, emphasizing the importance of data in decision-making processes. This initiative is not merely about refinement but represents a paradigm shift in OOH advertising measurement.
In conclusion, the expansion of the partnership between Reveal and Quan Media Group marks an exciting chapter for the advertising industry, with potential advancements promising to foster a deeper understanding of OOH advertising effectiveness. The commitment to innovation and excellence will likely set new benchmarks for campaign measurement practices, positioning both companies at the forefront of the advertising landscape.
The partnership builds on a foundation of shared goals between Reveal and Quan Media Group, both of which prioritize elevating the campaign measurement landscape. By leveraging Reveal's advanced measurement solutions, the two companies seek to further push the boundaries of performance insights, enabling advertisers to extract actionable data related to their campaigns.
Brian Rappaport, the Founder and CEO of Quan Media Group, has expressed enthusiasm about the enriched partnership, emphasizing the critical role measurement plays in their advertising strategies. "Measurement and attribution has been at the forefront of everything we do at Quan. Reveal has been integral in proving out channel effectiveness to the plethora of brands we work with, and we're excited to continue to tap into their unparalleled measurement offering," he stated.
Through this evolved partnership, both firms aim to furnish advertisers with comprehensive analytics that illustrate the effectiveness of their OOH advertising strategies. This encompasses evaluating audience engagement and gauging the overall impact of campaigns, which in turn promotes a blend of creativity and accountability in marketing decisions.
Jon Frangakis, Chief Commercial Officer at Reveal, shared his perspective:
"Growing our partnership with Quan Media Group reflects our shared vision of making all OOH advertising truly measurable. Quan's expertise combined with our state-of-the-art tools creates a powerful formula for advertisers who demand performance and precision in their campaigns."
The collaboration is set against a backdrop of increasing demand for transparency in advertising. With stakeholders seeking reliable and actionable insights, Reveal and Quan Media Group are poised to lead the charge in delivering innovative measurement solutions that resonate with the needs of modern advertisers.
Reveal firmly stands as the premier provider of OOH advertising performance measurement, with notable achievements, including pioneering studies on OOH's influence on various consumer behaviors, from driving foot traffic to encouraging online purchases and brand awareness. The company’s proficiency spans various types of OOH formats, comprising static, programmatic, place-based, and dynamic displays.
As the partnership progresses, both companies are gearing up to unveil new tools and methodologies that will redefine how advertisers approach OOH campaigns, emphasizing the importance of data in decision-making processes. This initiative is not merely about refinement but represents a paradigm shift in OOH advertising measurement.
In conclusion, the expansion of the partnership between Reveal and Quan Media Group marks an exciting chapter for the advertising industry, with potential advancements promising to foster a deeper understanding of OOH advertising effectiveness. The commitment to innovation and excellence will likely set new benchmarks for campaign measurement practices, positioning both companies at the forefront of the advertising landscape.
Topics Entertainment & Media）
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