#Japan #Tokyo #LIVE BOARD #WOO APAC #OOH trends

Insights from the WOO APAC Forum 2025

In November 2025, the WOO APAC Forum will take place in Seoul, South Korea, gathering industry leaders from the Out of Home (OOH) advertising sector. Organized by the World Out of Home Organization (WOO), which includes over 250 members from 125 countries, this event aims to explore the current landscape and future potential of OOH advertising in the Asia-Pacific region.

Recently, LIVE BOARD, a leading digital OOH network operator based in Tokyo, released a comprehensive white paper titled "WOO APAC Forum 2025: Current Trends and Future of OOH in Asia." This document collates insights from a joint session featuring LIVE BOARD and Dentsu, highlighting critical global trends and the evolving landscape of OOH across various APAC nations, particularly emphasizing the possibilities presented by Japan.

Key Highlights from the White Paper

The white paper is structured around several important themes that characterize the current state and prospects of the OOH market:

1. OOH as the Enduring Media
OOH continues to stand strong as a dominant form of media, maintaining its relevance even in a rapidly changing advertising environment.

2. Breaking the 5% Barrier: Hope from LIVE BOARD
The report discusses how LIVE BOARD has provided a framework for surpassing the longstanding challenge of OOH gaining more than 5% of total advertising spend.

3. Success Stories from Australia and Korea
It highlights advanced case studies from Australia and Korea, showcasing successful strategies that leverage OOH advertising.

4. Current State of Programmatic OOH in APAC
The paper covers the rise of programmatic OOH solutions and how they are redefining the advertising landscape in the region.

5. Conclusion
The report wraps up by summarizing the ongoing transformations and potential future developments in the OOH sector, urging stakeholders to harness these insights to enhance their marketing strategies.

Who Should Read This Report?

The white paper is an essential read for:

• - Advertisers interested in understanding the global and regional OOH trends.
• - Marketing professionals exploring alternatives beyond television and digital media.
• - Stakeholders planning future advertising strategies looking for new insights into the evolving OOH landscape.

For a detailed analysis and further insights, you can access the full report here.

About LIVE BOARD

Founded in Shibuya, Tokyo, LIVE BOARD is at the forefront of the digital OOH advertising revolution, implementing data-driven strategies for targeting and effectiveness verification. They have pioneered the use of impression-based metrics in OOH advertising, adapting to changes in consumer foot traffic, especially in uncertain times like the COVID-19 pandemic. By employing a unique network that integrates diverse digital OOH formats across Japan, combined with big data from major carriers, LIVE BOARD achieves sophisticated targeting based on demographics and location, which was previously challenging with traditional OOH.

As a key player in the OOH advertising sector, LIVE BOARD remains committed to advancing the DOOH market through continuous research and the provision of valuable information.