Global Connectivity Explored at International Sports Industry Salon in Hong Kong

Insights from the International Sports Industry Salon



On June 20, 2025, the International Sports Industry Salon, titled Global Connectivity • Industry Interaction, took place in Hong Kong, showcasing significant collaboration and dialogue within the global sports community. The event was hosted by the National Business Daily and organized by the NBD Think Tank Hong Kong Center, receiving support from various institutions including the Chengdu Sports Federation.

The salon attracted over 50 important figures from the sports sector, including leaders from businesses, experts, and industry innovators from both Hong Kong and Chengdu. This gathering provided a platform for comprehensive discussions revolving around the intersection of the sports industry with urban development and the enhancement of regional collaborations. The dialogue aimed to explore how sports can serve as a catalyst for broader urban growth and cultural exchanges.

Darren Burden, the Chief Operating Officer of the Kai Tak Sports Park, shared insights about Hong Kong's largest sports infrastructure project. He elaborated on the design philosophy and operational models that make this venue a cornerstone for future sports and entertainment in the city. According to him, the park not only plays a pivotal role during the upcoming 15th National Games of the People's Republic of China, set to be hosted in Hong Kong, but also stands as a new hallmark of the region's commitment to sports development.

He emphasized, "The Kai Tak Sports Park represents an architectural and operational paradigm that blends local culture with next-gen sporting facilities."

Adding to the international perspective, Ismael Martinez Merchan, a Senior Associate with Populous, a renowned sports architecture firm, introduced the innovative design principles that influenced the Kai Tak Sports Park. He discussed how local cultural nuances have been integrated into the park's design to give it an authentic touch that resonates globally.

A highlight of the event was the focus on the World Games 2025 Chengdu, scheduled for August. Geely Holding Group, an official partner of the upcoming games, delivered a presentation centered on how major sports events can elevate a city’s branding potential. The Head of Brand Strategy at Geely remarked, "The World Games serve not only as a competitive platform but also as a significant opportunity to highlight Chengdu's cultural richness and innovative spirit."

Representatives from AG E-sports Club (Chengdu) and Chengdu Happy Sports Development Group also participated, sharing their impressive developments over the years and discussing the impact of e-sports on local economies and youth engagement. This segment underscored the diverse avenues through which sports can be leveraged to nurture urban progress and community spirit.

During the panel discussions, experts in the industry shared insights on enhancing city visibility through international sports events. The consensus was clear: the sports sector is increasingly recognized as a vital driver of urban economic, cultural, and social development.

The successful execution of this Sports Salon marks an important milestone in the series of international dialogue events. The organizers expressed a strong commitment to continue fostering high-level discussions while building bridges between various industries in Chengdu and the global sports community. They hope to see further exchanges that enrich both local and international perspectives in the years to come.

In closing, the event not only highlighted the current trends and developments in the sports industry but also set a clear vision for the future, where collaboration across regions and sectors becomes essential for sustainable growth in urban environments. This gathering was indeed a testament to the power of sports as a unifying force that transcends borders and fosters community development.

Topics Sports)

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