Hurom Achieves Landmark Patent Infringement Victory Against NUC in European Court

Hurom Secures Major Patent Victory Against NUC in European Court

In a decisive legal victory, Hurom, a global leader in slow juicing and the innovator of the world's first vertical juicer, triumphed over NUC, the manufacturer of Kuvings juicers, in the Unified Patent Court (UPC) of Europe. This ruling not only bans the sale of NUC's juicers across Europe but also enforces significant penalties for the infringement.

On March 11, 2025, the Mannheim division of the UPC ruled that NUC, including its headquarters in South Korea and its European subsidiary, along with the distributor Warmcook, had infringed on Hurom’s European patent (EP2028981). This infringement means that NUC is prohibited from selling its juicers in the European market. Additionally, any further sales will incur a hefty penalty of €2,000 per unit sold.

The court's decision also mandates that NUC compensate Hurom for damages incurred due to the infringement, cover all legal costs, and withdraw and destroy all infringing products from the market, particularly targeting the Kuvings AUTO10 juicer as a key example of the patent breach.

This ruling is a continuation of Hurom's prior legal victories, having previously succeeded in South Korea and the United States, reinforcing their standing as the original innovator in vertical juicing technology. Just a few months earlier, in December 2024, the Korean Trade Commission confirmed that NUC had unlawfully infringed upon Hurom’s patents and engaged in unfair commercial practices, leading to corrective orders and monetary penalties. Similarly, in July 2024, the Amazon Patent Express Evaluation process (APEX) validated Hurom’s claims, resulting in the suspension of several key Kuvings juicer models from the U.S. market.

Jaewon Kim, Hurom’s CEO, emphasized the implications of this ruling by stating, “This verdict is a strong affirmation of Hurom’s technological leadership globally. We will continue to take firm action against reckless patent infringements and low-cost imitations that compromise our mission of promoting health through the consumption of fruits and vegetables.”

The UPC ruling and previous decisions reflect Hurom's commitment to protecting its innovations and intellectual property rights. With a solid foundation of legal victories backing them, Hurom aims to continue being at the forefront of the juicing industry, leading through innovation rather than imitation. As they pursue legal measures against NUC, they reinforce a clear message to competitors that patent infringement will not be tolerated and that innovation should not be undermined by those looking to take shortcuts at the expense of originality.

In light of this recent victory, Hurom plans to enhance its efforts towards expanding its market presence while safeguarding its innovative technologies. As consumers increasingly seek healthier lifestyles, the demand for high-quality juicers like those Hurom manufactures is on the rise. This outcome not only sets a precedent in the industry regarding intellectual property rights but also encourages other innovators to defend their inventions vigorously.

As Hurom continues to lead in the development of juicing technology, the company remains steadfast in its commitment to health and wellness, advocating for better products that enhance the everyday lives of consumers. With this ruling, Hurom establishes itself further as a guardian of innovation in the juicing market, fostering an environment that promotes original and health-promoting products for all.

Número de caso del Tribunal Unificado de Patentes (Alemania): PR_ACT_17336/2024, PR_ACT_17365/2024