#Canada #Mississauga #Maple Leaf Foods #Team Canada #Olympic Partnership

Maple Leaf Foods and Team Canada Unite for the Olympics

In an exciting development for sports nutrition, Maple Leaf Foods, a leading Canadian protein-focused consumer packaged goods company, has joined forces with the Canadian Olympic Committee (COC). As the newly appointed Official Protein Partner of Team Canada, Maple Leaf Foods is set to enhance the nutritional support for Canadian athletes leading up to the prestigious 2026 Milano-Cortina and 2028 Los Angeles Olympics.

A Partnership Built on Shared Values

The partnership was officially announced on December 3, 2025, and reflects both organizations' commitment to fostering the spirit of Olympic athletics. Jacqueline Ryan, the Chief Brand and Commercial Officer of the COC, celebrated Maple Leaf Foods' new role and emphasized that this collaboration aligns with shared values rooted in integrity and passion for sport. Ryan stated, "This partnership will undoubtedly make a lasting impact on sport in Canada."

Adam Grogan, President and COO of Maple Leaf Foods, echoed these sentiments, highlighting that protein is essential not just for athletes but for all Canadians in their daily lives. Grogan remarked, "Maple Leaf Foods is proud to support Team Canada, nourishing the drive and performance that unite Canadians."

Launch of ‘Victory. But First, Protein’ Campaign

To kick off the collaboration, Maple Leaf Foods is launching an inspirational national campaign in January 2026, titled "Victory. But First, Protein." This initiative aims to encourage Canadians to prioritize protein in their everyday lives, whether that supporting energetic mornings, fueling after-school sports, or preparing for competitive events. The campaign will emphasize that protein is vital for everyday performance and athletic excellence, reminding people that success begins by fueling the body with nutritious foods.

Athletes such as Laurent Dubreuil, Cassie Sharpe, Ivanie Blondin, Maïa Schwinghammer, William Dandjinou, Courtney Serault, and Megan Oldham will be involved in promoting the importance of proper nutrition through this campaign, showcasing the diverse range of protein products from Maple Leaf Foods including events featuring their brands like Maple Leaf®, Maple Leaf Prime®, and Maple Leaf Mighty Protein™.

Supporting Future Generations of Athletes

Beyond immediate sponsorship, the partnership also aims to create pathways for the next generation of Canadian athletes. Maple Leaf Foods is collaborating with the Canadian Olympic Foundation to roll out the "Double Your Impact" campaign. This initiative will match individual donations made towards supporting young athletes up to a total of $30,000 until March 5, 2026, during the Milano Cortina Winter Games. This funding will help cover the costs of coaching, training, sports medicine, and travel for competitions, helping to reduce obstacles that often prevent talented athletes from reaching their goals.

About Maple Leaf Foods

Headquartered in Mississauga, Ontario, Maple Leaf Foods is committed to providing responsibly sourced, nutrient-rich food products. With a wide array of brands under its portfolio, including Maple Leaf®, Maple Leaf Prime®, and LightLife®, the company seeks to improve the quality and nutritional value of food choices available to consumers. It stands firm in its belief that food can be made better—responsibly and sustainably.

About the Canadian Olympic Committee

The Canadian Olympic Committee advocates for the transformational power of sport in Canada. The organization prioritizes inclusivity and accessibility through its initiatives, including the commitment to Team Canada 2035, aimed at ensuring that more young people can participate in sports at all levels.

In summary, the partnership between Maple Leaf Foods and Team Canada reflects a significant boost for Canadian athletes, highlighting the fundamental role solid nutrition plays in striving for Olympic success. This collaboration aims not only to support current competitors but also to invest in the future of Canadian sports leadership and excellence.