Netflix Takes Toy Partnerships to New Heights with Mattel and Hasbro for KPop Demon Hunters
Netflix Partners with Mattel and Hasbro for KPop Demon Hunters Toys
In a groundbreaking announcement, Netflix has unveiled partnerships with two of the world's leading toy companies, Mattel and Hasbro, to create a range of toys and collectibles based on the cultural phenomenon, KPop Demon Hunters. This innovative collaboration is set to cater to the overwhelming fan demand for products that allow enthusiasts to engage with their favorite characters from the hit Netflix film. Set to launch in the spring of 2026, these partnerships signify a significant milestone for Netflix, which has seen KPop Demon Hunters soar to unprecedented heights.
KPop Demon Hunters, released in June 2025, quickly became a cinematic sensation. In just 91 days, it achieved over 325 million views globally, making it Netflix's most popular film ever. The film's accompanying soundtrack also garnered immense popularity, reaching the top spot on Billboard's 200 Albums chart with a staggering 8.3 billion streams worldwide. The excitement surrounding KPop Demon Hunters has only intensified, with its single
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