Haier Engages Young Tennis Talent at Roland-Garros 2026 with Exciting Fan Events
Haier, the world’s leading home appliance brand for 17 consecutive years, has made a notable entry into the 2026 Roland-Garros tournament. The prestigious event took place in the vibrant city of Paris, and Haier hosted the exciting Haier Fans Club event at La Faisanderie, at Stade Français. This remarkable initiative reflects Haier's commitment to youth tennis and fan engagement, reinforcing its longstanding partnership with the Roland-Garros tournament.
As an official partner for the last four years, Haier expanded its participation by organizing the Haier Clay Court Open, a youth tennis tournament aimed at the most promising players aged between 12 and 15 from the Paris metropolitan area.
The tournament allowed these talented young athletes to compete in a format reminiscent of professional matches. The singles competitions led to thrilling titles, with Victor de Bure and Victoria Andrieu emerging victorious in their respective categories. According to Wang Meiyan, Vice President and Director of the Haier Group, ‘The Haier Clay Court Open offers youth an opportunity to have a day of competition on clay courts, along with tickets to the finals of the Roland-Garros tournament. This is a direct and significant reward that sets the quality standards we uphold in all our sports partnerships.’
The Haier Fans Club marks a pivotal aspect of Haier's dedication to enhancing the Roland-Garros experience. By setting up events at iconic locations around Paris, including Place de la Concorde, Haier creates an atmosphere of excitement and community for fans.
In conjunction with the Roland-Garros tournament, Haier showcases a range of premium, state-of-the-art smart home appliances right at the match venues, featuring refrigerators, wine coolers, dishwashers, washing machines, and intelligent kitchen devices. These exhibits present event-goers with firsthand experience of the brand's latest offerings, which align with Haier's aspiration to provide seamless and innovative solutions to enhance lifestyles.
Starting June 3rd, as part of the Fans Club program, Haier set up an installation at Place de la Concorde, showcasing an international photography exhibition that spotlights the global community of Haier fans. As part of its commitment to sports, Haier also hosted interactive football events to entertain the attendees, demonstrating a unique blend of tennis and football partnerships in one renowned Parisian space.
Sporting initiatives serve as a powerful strategic platform for companies like Haier seeking to genuinely engage consumers. By promoting universal values such as excellence, endurance, and potential through sports, brands can develop meaningful emotional connections that elevate consumer experiences beyond traditional marketing methods.
This philosophy is central to Haier's long-term sports marketing strategy. For over two decades, the brand has systematically built a diverse ecosystem of engagement across multiple sports disciplines, including basketball, tennis, football, badminton, cricket, motor sports, hockey, and volleyball. Through strategic partnerships within major sporting events and impactful brand activities, Haier nurtures deep, authentic relationships with consumers both globally and locally.
By connecting its brand with the spirit of competition and achievement, Haier strengthens its position as a forward-thinking brand that resonates well with consumers striving for excellence in all facets of their lives. To discover more about Haier's exciting sports events, please visit https://www.haier.com/global/.
Founded in 1984, Haier Group has become a leader in international market solutions that enhance quality of life and drive digital transformation, adhering to the ideology of ‘More Creativity, More Possibilities’. With 10 research and development centers and an extensive network of industrial parks and production facilities, Haier achieved global revenues of $59.8 billion in 2025. Featured in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years, Haier also holds the crown as the number one brand in large home appliances according to Euromonitor for 17 years running. Furthermore, the group operates eight publicly traded companies, with its subsidiary, Haier Smart Home, listed in Fortune's Global 500 and recognized among the World's Most Admired Companies.
As an official partner for the last four years, Haier expanded its participation by organizing the Haier Clay Court Open, a youth tennis tournament aimed at the most promising players aged between 12 and 15 from the Paris metropolitan area.
The tournament allowed these talented young athletes to compete in a format reminiscent of professional matches. The singles competitions led to thrilling titles, with Victor de Bure and Victoria Andrieu emerging victorious in their respective categories. According to Wang Meiyan, Vice President and Director of the Haier Group, ‘The Haier Clay Court Open offers youth an opportunity to have a day of competition on clay courts, along with tickets to the finals of the Roland-Garros tournament. This is a direct and significant reward that sets the quality standards we uphold in all our sports partnerships.’
The Haier Fans Club marks a pivotal aspect of Haier's dedication to enhancing the Roland-Garros experience. By setting up events at iconic locations around Paris, including Place de la Concorde, Haier creates an atmosphere of excitement and community for fans.
In conjunction with the Roland-Garros tournament, Haier showcases a range of premium, state-of-the-art smart home appliances right at the match venues, featuring refrigerators, wine coolers, dishwashers, washing machines, and intelligent kitchen devices. These exhibits present event-goers with firsthand experience of the brand's latest offerings, which align with Haier's aspiration to provide seamless and innovative solutions to enhance lifestyles.
Starting June 3rd, as part of the Fans Club program, Haier set up an installation at Place de la Concorde, showcasing an international photography exhibition that spotlights the global community of Haier fans. As part of its commitment to sports, Haier also hosted interactive football events to entertain the attendees, demonstrating a unique blend of tennis and football partnerships in one renowned Parisian space.
Sporting initiatives serve as a powerful strategic platform for companies like Haier seeking to genuinely engage consumers. By promoting universal values such as excellence, endurance, and potential through sports, brands can develop meaningful emotional connections that elevate consumer experiences beyond traditional marketing methods.
This philosophy is central to Haier's long-term sports marketing strategy. For over two decades, the brand has systematically built a diverse ecosystem of engagement across multiple sports disciplines, including basketball, tennis, football, badminton, cricket, motor sports, hockey, and volleyball. Through strategic partnerships within major sporting events and impactful brand activities, Haier nurtures deep, authentic relationships with consumers both globally and locally.
By connecting its brand with the spirit of competition and achievement, Haier strengthens its position as a forward-thinking brand that resonates well with consumers striving for excellence in all facets of their lives. To discover more about Haier's exciting sports events, please visit https://www.haier.com/global/.
Founded in 1984, Haier Group has become a leader in international market solutions that enhance quality of life and drive digital transformation, adhering to the ideology of ‘More Creativity, More Possibilities’. With 10 research and development centers and an extensive network of industrial parks and production facilities, Haier achieved global revenues of $59.8 billion in 2025. Featured in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years, Haier also holds the crown as the number one brand in large home appliances according to Euromonitor for 17 years running. Furthermore, the group operates eight publicly traded companies, with its subsidiary, Haier Smart Home, listed in Fortune's Global 500 and recognized among the World's Most Admired Companies.
Topics Entertainment & Media）
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