#Japan #Tokyo #interest rates #MEMOCO #Used Apartment

Insights from MEMOCO's Survey on Used Apartment Purchases

In a recent survey conducted by MEMOCO, based in Shibuya, Tokyo, in collaboration with the article production company Sumanara, valuable insights have been gathered on the preferences and satisfaction levels regarding interest rates among used apartment buyers. The survey, which included responses from 134 individuals experienced in purchasing used apartments, provides a glimpse into the current trends in the real estate market.

Survey Overview

The survey took place over a span of approximately eight months, from January 29 to September 19, 2025. Using an online platform for data collection, the survey captured a balanced demographic with 77 male and 57 female respondents. The age distribution revealed that:

• - 20s: 11%
• - 30s: 30%
• - 40s: 34%
• - 50s: 22%
• - 60 and above: 3%

This diverse age range allowed for a comprehensive analysis of preferences across different life stages.

Interest Rate Type Selection

The primary focus of the survey was on the types of interest rates selected by respondents when purchasing used apartments. The findings indicated that:

• - Fixed interest rate for the entire duration (49%) was the most popular choice among buyers.
• - Variable interest rate (33%) garnered attention for its lower initial rates.
• - Fixed period selection rate (18%), which offers a blend of fixed and variable options, remained less favored.

The overwhelming preference for the fixed-rate type highlights buyers' desire to mitigate risks associated with rising interest rates. Although a third of the respondents leaned towards variable rates, emphasizing the advantage of lower initial costs, the majority favored stability over uncertainty.

Sources of Information for Rate Selection

Respondents shared their sources of guidance when selecting interest rates:

• - Recommendations from real estate agencies were cited by nearly 40% of participants, establishing the significant influence these professionals hold.
• - 27% relied on online research for making informed decisions.
• - Recommendations from friends and acquaintances accounted for 18% of the influences, followed by suggestions from financial institutions at 15%.

This underscores the importance of expert advice in the decision-making process, while also highlighting the increasing tendency among buyers to gather information through digital channels.

Satisfaction with Chosen Interest Rates

The survey also evaluated the satisfaction levels concerning the chosen interest rates:

• - Approximately 68% of respondents felt that their choice was appropriate, while 27% indicated a somewhat positive sentiment.
• - Only about 4% thought they made a less suitable choice, and 1% expressed outright dissatisfaction.

Such high satisfaction ratings signify that most buyers have successfully navigated their choices to align with their circumstances.

Reasons for Satisfaction

• - Those who opted for fixed rates appreciated the predictability and lack of concern regarding rising interest payments, indicating a preference for financial security.
• - Conversely, variable rate adopters valued lower overall payments, showcasing a tendency to prioritize cost-efficiency.

Desire to Reassess Loan Choices

When asked if respondents wished to reconsider their mortgage choices, results indicated:

• - 67% indicated they did not want to reassess, aligning with the satisfaction levels expressed.
• - Only 12% voiced eagerness to switch, reflecting a general contentment with existing arrangements.

Reasons Against Reevaluating

Common reasons for not wanting to re-evaluate included:

• - Satisfaction with current arrangements
• - Complexity of the refinancing process
• - Absence of pressing financial issues

These considerations highlight a common sentiment among buyers, who do not feel the need to alter their current plans unless significant economic changes arise.

Types of Interest Rate Characteristics

Analyzing characteristics among those who selected each type:

• - Fixed-rate choosers tend to be stability-driven, often prioritizing long-term financial planning, particularly in family-centric demographics.
• - Variable rate students generally show strong financial acumen, actively monitoring interest trends and pursuing investments for lower total payments.
• - Those selecting the fixed period option often seek a safety net during initial periods, strategically positioning themselves to later adapt to market conditions.

Conclusion

The survey conducted by MEMOCO sheds light on significant trends in the preferences of buyers for interest rates when purchasing used apartments. The overwhelmingly high satisfaction rate indicates that most buyers are effectively managing their choices in a manner that aligns with their financial capabilities and future considerations. As the data suggests, reliance on professional recommendations remains crucial while the surge in online information-seeking behaviors cannot be overlooked.

Through the insights gathered, individuals looking to purchase used apartments should carefully evaluate their own financial circumstances and consult trusted experts to make informed decisions that resonate well with their long-term aspirations. If anything, the research indicates that satisfaction stems from informed choices backed by reliable sources.