#Japan #Yokohama #Sanrio Characters #Sanrio Games #Sanrio Kawaii Me Live!

Sanrio Games Unveils First Mobile Title

In an exciting announcement, Sanrio Co., Ltd. has revealed that its very first mobile game under the brand 'Sanrio Games' will be titled Sanrio Kawaii Me Live! and is set to launch in 2027. The announcement was made during the Sanrio Festival 2026 held in Yokohama on June 28, where the results of the 2026 Sanrio Character Awards were also announced.

This new rhythm and dance game, which is highly anticipated by fans both in Japan and abroad, promises to deliver an interactive experience featuring the beloved characters that make Sanrio a household name. Players will have the opportunity to immerse themselves in a world filled with upbeat 'Kawaii' songs and vibrant dance routines.

Unique Game Modes

One of the standout features of Sanrio Kawaii Me Live! is the availability of two distinct modes tailored to various gameplay preferences:

1. Performance Mode: This mode caters to casual players who can enjoy the game with simple controls, engaging in sweet, easy-to-follow dances with iconic characters.
2. Technical Mode: For those seeking a challenge, this mode includes more difficult songs and moves that will test the player's rhythm and timing.

Whether you are a casual gamer or a rhythm enthusiast, there is something for everyone in this delightful new game.

Customization and Fun

In addition to gameplay, players will have the opportunity to customize their characters with various outfits and also design unique stages for their performances. This feature aims to enhance the personalization aspect of the game, allowing fans to create their own 'Kawaii' experience.

Popular Music Tracks

To heighten the excitement leading up to its release, Sanrio has unveiled a selection of songs that will be featured in the game. Among these are:

• - KAWAII FESTIVAL (Game Remix), a remixed version of a fan-favorite song from the now-retired Miracle Gift Parade at Sanrio Puroland.
• - Greedy Greedy, a hit from the popular character Kuromi.
• - Pudding and Muffin's Pom Pom Beat☆, which has achieved immense popularity on platforms like YouTube and TikTok, with over 28 million views.

Fans are encouraged to check out the official website as well as the 'Sanrio Kawaii Me Live!' X account for updates regarding new songs and further details about gameplay.

Closed Beta Test: Participate and Share Feedback

Before the official launch in 2027, a closed beta test is set to be conducted exclusively in Japan from July 15 to July 21, 2026. This provides a unique chance for selected participants to experience the game before its official release. Feedback from these players will be instrumental in refining and perfecting the game.

The application period for the beta test runs from June 28 to July 7, with participants chosen through a random draw.

Important Information: The closed beta test is open to residents of Japan only. Interested individuals can find all necessary details on the official website.

Game Overview

• - Title: Sanrio Kawaii Me Live!
• - Release Date: Scheduled for 2027
• - Price: Free-to-play with in-game purchases
• - Genre: Dance and rhythm game
• - Platforms: Available on App Store and Google Play

For the latest updates and more detailed information, check out the official website: Sanrio Kawaii Me Live! and the official X account: Sanrio KML JP.

Sanrio Games aims to provide a comprehensive entertainment experience by merging product offerings like merchandise and theme parks with games, thus connecting fans from all around the globe with the heartwarming universes of their favorite characters.