Castrol Partners with NBA Star Giannis Antetokounmpo for New Campaign
In an exciting new alliance, Castrol, the esteemed motor oil partner of the NBA and WNBA, has teamed up with NBA Champion Giannis Antetokounmpo. This collaboration marks Giannis’s role as Castrol's official brand ambassador for the 2025-26 NBA season. The partnership aims to harness the engaging energy of the upcoming NBA Playoffs, where a fresh advertisement featuring Giannis will make its debut.
This significant partnership reflects the shared values between Castrol and Giannis. As noted by Andreas Osbar, CEO of Castrol Americas, Giannis is not just a superstar athlete; he represents determination and excellence—qualities that resonate with Castrol’s legacy of innovation over the last 125 years. From being a late lottery pick to an NBA superstar, Giannis embodies the essence of perseverance, a message that aligns perfectly with Castrol's mission.
"When I reflect on my journey, it’s proof that growth and success are possible when you stay committed to moving forward," stated Antetokounmpo in an official statement, emphasizing his eagerness to inspire others. Sharing his own narrative of struggle and accomplishments, he aims to encourage fans to find their paths to progress.
In addition to the collaboration with Castrol, Giannis will similarly represent TravelCenters of America (TA). TA, a network of full-service travel centers, is focused on ensuring every traveler is better off than when they arrived. Debi Boffa, CEO of TA, echoed the sentiments of excitement and alignment in values, emphasizing Giannis’s influence on both travelers and the driving community.
The partnership kicks off with a visually compelling new ad that will showcase the impressive reach of Castrol across multiple industries, juxtaposing the realms of land, air, sea, and even space. Through this new campaign, Castrol aims to reinforce its image as a trusted brand, dedicated to quality and innovation. The ad encapsulates Giannis’s journey while also highlighting the brand’s marketing ethos—a fusion of sports imagery and high-performance products.
This collaboration is an extension of the five-year relationship between Castrol and the NBA/WNBA, which included Castrol’s participation in the 2025 NBA All-Star Weekend as an official partner of the Rising Stars event, showcasing the league's upcoming talent.
Fans looking to engage more with the partnership can follow Castrol and TA on their respective social media platforms, where additional marketing initiatives will roll out throughout the season. With Giannis as the face of this campaign, both brands hope to connect more deeply with their audiences and inspire a spirit of perseverance and growth among their customers.
Both Castrol and TravelCenters of America are excited about this partnership and what it represents in terms of mutual commitment to quality, community, and excellence. For more information about the partnership and campaigns, be sure to check their social media channels and websites for you won’t want to miss the latest updates from these iconic brands.
About Castrol
Castrol stands as one of the leading lubricant brands worldwide, with a rich history of fostering innovation that has supported various technological advancements for over a century. As part of the bp group, Castrol provides premium products known for their high performance across automotive, marine, industrial, and energy sectors. Interested parties can learn more by visiting www.castrol.com.
About TravelCenters of America
Established in 1972, TravelCenters of America is an extensive travel network operating under the TA®, Petro Stopping Centers®, and TA Express® brands, focusing on improving the traveler experience across the U.S. Committed to adapting to the evolving landscape of transportation, TA aims to deliver exceptional service and serves customers in over 300 locations throughout 44 states. For further details, please visit www.ta-petro.com.
This significant partnership reflects the shared values between Castrol and Giannis. As noted by Andreas Osbar, CEO of Castrol Americas, Giannis is not just a superstar athlete; he represents determination and excellence—qualities that resonate with Castrol’s legacy of innovation over the last 125 years. From being a late lottery pick to an NBA superstar, Giannis embodies the essence of perseverance, a message that aligns perfectly with Castrol's mission.
"When I reflect on my journey, it’s proof that growth and success are possible when you stay committed to moving forward," stated Antetokounmpo in an official statement, emphasizing his eagerness to inspire others. Sharing his own narrative of struggle and accomplishments, he aims to encourage fans to find their paths to progress.
In addition to the collaboration with Castrol, Giannis will similarly represent TravelCenters of America (TA). TA, a network of full-service travel centers, is focused on ensuring every traveler is better off than when they arrived. Debi Boffa, CEO of TA, echoed the sentiments of excitement and alignment in values, emphasizing Giannis’s influence on both travelers and the driving community.
The partnership kicks off with a visually compelling new ad that will showcase the impressive reach of Castrol across multiple industries, juxtaposing the realms of land, air, sea, and even space. Through this new campaign, Castrol aims to reinforce its image as a trusted brand, dedicated to quality and innovation. The ad encapsulates Giannis’s journey while also highlighting the brand’s marketing ethos—a fusion of sports imagery and high-performance products.
This collaboration is an extension of the five-year relationship between Castrol and the NBA/WNBA, which included Castrol’s participation in the 2025 NBA All-Star Weekend as an official partner of the Rising Stars event, showcasing the league's upcoming talent.
Fans looking to engage more with the partnership can follow Castrol and TA on their respective social media platforms, where additional marketing initiatives will roll out throughout the season. With Giannis as the face of this campaign, both brands hope to connect more deeply with their audiences and inspire a spirit of perseverance and growth among their customers.
Both Castrol and TravelCenters of America are excited about this partnership and what it represents in terms of mutual commitment to quality, community, and excellence. For more information about the partnership and campaigns, be sure to check their social media channels and websites for you won’t want to miss the latest updates from these iconic brands.
About Castrol
Castrol stands as one of the leading lubricant brands worldwide, with a rich history of fostering innovation that has supported various technological advancements for over a century. As part of the bp group, Castrol provides premium products known for their high performance across automotive, marine, industrial, and energy sectors. Interested parties can learn more by visiting www.castrol.com.
About TravelCenters of America
Established in 1972, TravelCenters of America is an extensive travel network operating under the TA®, Petro Stopping Centers®, and TA Express® brands, focusing on improving the traveler experience across the U.S. Committed to adapting to the evolving landscape of transportation, TA aims to deliver exceptional service and serves customers in over 300 locations throughout 44 states. For further details, please visit www.ta-petro.com.
Topics Consumer Products & Retail）
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